How big is Dickytall & Sons?

Around 2 full-time equivalents (financial year 2025).

Review: Dickytall & Sons

Q: What is Dickytall & Sons specialised in?

Website development, Website strategy & UX.

Q: Who are the clients of Dickytall & Sons?

Among others Cofidis, VTM, Credishop, Renson, Miele, Blokker, Crelan, Volvo, Belgian Paralympic Committee, JOE, Di, Ghelamco, Veen Bosch & Keuning, Coverlaw, DPG Media.

Dickytall & Sons is een digitaal bureau (web & platform) met thuisbasis in Antwerpen, opgericht in 2015. Op de loonlijst staan ongeveer 3 voltijdse equivalenten. De dienstverlening draait om webdevelopment en ux/ui design. Sectoren waar het bureau vaak werkt: generalistisch b2b.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 144.904 gross margin, growth -20,9% against a sector median of +3,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Dickytall & SonsSector median

EBITDA margin 44,3%, sector median 22,6%. Value-added coverage 1,82 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 72.452

Median (2025) € 77.398

Against a payroll cost of € 39.392 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 42

Median (2025) € 48

3.480 hours worked, 1.740 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 19 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 31,5 months (median 5,3 mo). Equity in the latest year: € 206.638.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 109.815. Liquidity ratio 2,97: current assets cover short-term debt in full. Solvency 47,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 101 days of supplier credit, sector median 46. The accounts were filed 232 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Late filing · 20 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Board change · 26 Feb 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (44,3%)
Strong buffer: 31,5 months of payroll in equity
Value-added per euro of payroll above the sector median (1,82)
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 2,97)
Equity was earned, not injected (reserves 13,5× the capital contributed)
Comfortable cash position: 509 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 145.240	€ 31.074-78,6%	€ 182.708+488%	€ 183.114+0,2%	€ 144.904-20,9%
EBITDA	€ 80.453	€ -47.476	€ 34.850	€ 45.664	€ 64.227
EBITDA margin	55,4%	-	19,1%	24,9%	44,3%
Staff
FTE	1,7	1,9+11,8%	3,1+63,2%	3,10%	2,0-35,5%
Gross margin per FTE	€ 85.435	€ 16.355	€ 58.938	€ 59.069	€ 72.452
Payroll cost per FTE	€ 37.155	€ 40.474	€ 42.901	€ 43.709	€ 39.392
Balance sheet
Equity	€ 253.129	€ 135.155	€ 158.750	€ 166.146	€ 206.638
Cash	€ 122.720	€ 241.674	€ 50.051	€ 60.114	€ 109.815
Liquidity ratio	2,43	1,54	1,60	1,98	2,97

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 20/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 2 services

Digital Experience & Tech

Website development Website strategy & UX

Sector focus

Finance & insuranceMedia & entertainmentRetail & e-commerceReal estate & constructionB2B services

Publicly known clients

Cofidis, VTM, Credishop, Renson, Miele, Blokker, Crelan, Volvo, Belgian Paralympic Committee, JOE, Di, Ghelamco, Veen Bosch & Keuning, Coverlaw, DPG Media

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 39.392

-38% versus the median

Team composition

2,0 FTE

€ 39.392

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

58,1%

Median for this type of agency (2025): 27,9%

Inflow 2024

/

20212022202320242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.