Dallas
The content of this factsheet is in Dutch.
Dallas is een creatief bureau uit Antwerpen. De bezetting ligt rond 13 VTE. De opgegeven expertise is creatie & reclame en paid media (sea/social/display). Sectoren waar het bureau vaak werkt: brede b2b/b2c en marketeers/adverteerders. Publiek gekende klanten zijn onder meer Securex, P&V Verzekeringen, HLN en Alpro.
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
4 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 24 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- + 4 older signals within 24m
What this agency does well
- Turnover below the median (5,1%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € -7.672 | € -8.878 | € -7.032 | € -7.646 | € 1,09 mln |
| EBITDA | € -8.814 | € -10.808 | € -8.394 | € -9.217 | € 23.480 |
| EBITDA margin | - | - | - | - | 2,2% |
| Staff | |||||
| FTE | - | - | - | - | 9,9 |
| Gross margin per FTE | - | - | - | - | € 109.991 |
| Payroll cost per FTE | - | - | - | - | € 106.977 |
| Balance sheet | |||||
| Equity | € -78.833 | € -143.065 | € -214.455 | € -290.245 | € -1,18 mln |
| Cash | € 4.970 | € 4.871 | € 4.952 | € 4.948 | € 12.226 |
| Liquidity ratio | 0,10 | 0,11 | 0,01 | 0,01 | 0,44 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 24/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 16 people mapped
This team is built around client service: 4 of 16 are account & project. Within that core, Klantbeheer and Relatiebeheer stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. There are 3 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 69% women
- 31% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Effie Awards Belgium Silver“Ensemble. Avec Cornet. — Cornet” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Dallas
- When was Dallas founded?
- In 2017.
- Where is Dallas located?
- In Antwerpen, Belgium.
- What is Dallas specialised in?
- Campaign concepts & big ideas, Campaign execution, Paid social, Search advertising (SEA).
- How big is Dallas?
- Around 10 full-time equivalents (financial year 2025).
- Who are the clients of Dallas?
- Among others Securex, P&V Verzekeringen, HLN, Alpro, G-Sport Vlaanderen.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-20.