What is Crossmedial specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

How big is Crossmedial?

Around 1 full-time equivalent (financial year 2026).

Review: Crossmedial

Q: Who are the clients of Crossmedial?

Among others Leiehome, MCE-UPS, Securitas, Optiek Vermeulen Merelbeke, De Neve advieskantoor, Gemeente Merelbeke, Compusoft, Politie LoWaZoNe, Cevora, Tuinaannemer Rijckaert, Colovit, Cispa uitvaartverzorging, Febelgra, Schmitz Cargobull Belgium, Daedalius advocatenkantoor.

Crossmedial is een creatief bureau uit Lovendegem, actief sinds 1994. De opgegeven expertises zijn creatie & reclame, strategie en branding & identiteit. Sectoren waar het bureau vaak werkt: algemeen b2b/kmo.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420252026

Latest year: € 127.714 gross margin, growth -9,8% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20222023202420252026

CrossmedialSector median

EBITDA margin 42,8%, sector median 21,9%. Value-added coverage 1,79 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 127.714

Median (2025) € 78.663

Against a payroll cost of € 69.288 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 74

Median (2025) € 49

1.729 hours worked, 1.729 per FTE. Against that sits € 40 of payroll cost per hour worked, leaving € 34 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 23,0 months (median 7,7 mo). Equity in the latest year: € 132.682.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 127.854. Liquidity ratio 5,68: current assets cover short-term debt in full. Solvency 82,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 35 days of supplier credit, sector median 85. The accounts were filed 192 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 14 Nov 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (42,8%)
Profitable in every one of the last 5 years
Strong buffer: 23,0 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,79)
Healthy working capital (current ratio 5,68)
Equity was earned, not injected (reserves 4,8× the capital contributed)
Comfortable cash position: 674 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2026Result, staff and balance sheet

	2022	2023	2024	2025	2026
Result
Gross margin	€ 102.560	€ 131.699+28,4%	€ 77.343-41,3%	€ 141.592+83,1%	€ 127.714-9,8%
EBITDA	€ 46.402	€ 71.691	€ 8.602	€ 65.131	€ 54.675
EBITDA margin	45,2%	54,4%	11,1%	46%	42,8%
Staff
FTE	1,0	1,00%	-	1,0	1,00%
Gross margin per FTE	€ 102.560	€ 131.699	-	€ 141.592	€ 127.714
Payroll cost per FTE	€ 52.807	€ 56.350	-	€ 73.084	€ 69.288
Balance sheet
Equity	€ -13.869	€ 26.610	€ 35.482	€ 94.331	€ 132.682
Cash	€ 27.566	€ 10.299	€ 26.029	€ 85.578	€ 127.854
Liquidity ratio	0,76	1,58	2,08	4,11	5,68

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 09/10/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Sector focus

Health & pharmaB2B servicesPublic sector & governmentEducation

Publicly known clients

Leiehome, MCE-UPS, Securitas, Optiek Vermeulen Merelbeke, De Neve advieskantoor, Gemeente Merelbeke, Compusoft, Politie LoWaZoNe, Cevora, Tuinaannemer Rijckaert, Colovit, Cispa uitvaartverzorging, Febelgra, Schmitz Cargobull Belgium, Daedalius advocatenkantoor

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 69.288

+8% versus the median

Team composition

1,0 FTE

€ 69.288

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.