What is Create specialised in?

Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Events & experiences.

Around 3 full-time equivalents (financial year 2024).

Which sectors does Create work for?

Public sector & non-profit, Sports & entertainment.

Review: Create

Create, opgericht in 2011, is een eventbureau uit Gent. De bezetting ligt rond 3 VTE. Het bureau combineert events, creatie & reclame en branding & identiteit.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 457.131 gross margin, growth +50,2% against a sector median of +12,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2021202220232024

CreateSector median

EBITDA margin 73,2%, sector median 48,1%. Value-added coverage 3,94 (median 1,65).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 169.308

Median (2024) € 94.044

Against a payroll cost of € 42.087 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 97

Median (2024) € 54

4.695 hours worked, 1.739 per FTE. Against that sits € 24 of payroll cost per hour worked, leaving € 73 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 55,4 months (median 12,1 mo). Equity in the latest year: € 524.457.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 371.277. Liquidity ratio 1,36: current assets cover short-term debt in full. Solvency 27,1%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 368 days of supplier credit, sector median 98. The accounts were filed 241 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 30 Apr 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Registered office moved · 26 Sep 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Registered office moved · 24 Sep 2025 · Staatsblad
The registered office relocated. Usually just a new office.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (73,2%)
Profitable in every one of the last 4 years
Strong buffer: 55,4 months of payroll in equity
Team grew (+145,5% FTE in the latest year)
Value-added per euro of payroll above the sector median (3,94)
Healthy working capital (current ratio 1,36)
Comfortable cash position: 1193 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 103.548	€ 240.974+132,7%	€ 304.341+26,3%	€ 457.131+50,2%
EBITDA	€ 98.267	€ 230.367	€ 249.365	€ 334.586
EBITDA margin	94,9%	95,6%	81,9%	73,2%
Staff
FTE	-	-	1,1	2,7+145,5%
Gross margin per FTE	-	-	€ 276.674	€ 169.308
Payroll cost per FTE	-	-	€ 39.624	€ 42.087
Balance sheet
Equity	€ 189.513	€ 335.456	€ 467.528	€ 524.457
Cash	€ 201.260	€ 276.068	€ 159.783	€ 371.277
Liquidity ratio	1,83	1,63	1,48	1,36

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 29/08/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Events, Sponsoring & Activation

Events & experiences

Sector focus

Musea, cultuur, entertainment, corporate events. Multimedia/AV-bureau Gent (opgericht 2006), gespecialiseerd in interactieve installaties en immersieve ervaringen - geen klassiek marcombureau.

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 42.087

-26% versus the median

Team composition

2,7 FTE

33% women
67% men

€ 42.087

Median Eventbureau (2024) € 56.817All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

211,1%

Median for this type of agency (2024): 39,6%

Inflow 2024

285,2%

7,7 FTE in, 5,7 FTE out

Net team change

+2,0 FTE

20232024

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.