What is Collectief specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Video production.

How big is Collectief?

Around 7 full-time equivalents (financial year 2025).

Review: Collectief

Q: Who are the clients of Collectief?

Among others Luminus, BLS Cargo, Innovad Group, BeBold, Fine Biscuits Company, Cronos Leuven, Delacre, Hyperion, Cultuurconnect, House of Innovation, Plein Publiek Antwerpen & Circuit, Cronos Mechelen, Thomas More Campus National, NMBS.

Collectief is een full-service bureau uit Mechelen, actief sinds 2016. Met ongeveer 6 VTE is dit een middelgroot bureau. Ze werken rond strategie, branding & identiteit en video & productie. Sectoren waar het bureau vaak werkt: breed b2b (regio mechelen).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 497.713 gross margin, growth +33,3% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

CollectiefSector median

EBITDA margin 13,6%, sector median 23,9%. Value-added coverage 1,16 (median 1,27).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 75.411

Median (2025) € 78.251

Against a payroll cost of € 64.738 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 49

11.079 hours worked, 1.679 per FTE. Against that sits € 39 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -2,3 months (median 5,8 mo). Equity in the latest year: € -83.429.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 8.096. Liquidity ratio 0,51: current assets cover short-term debt not in full. Solvency -82,8%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 17 days of supplier credit, sector median 54. The accounts were filed 236 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 24 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 7 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
Team grew (+10,0% FTE in the latest year)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ -11.097	€ -31.102	€ 305.391	€ 373.505+22,3%	€ 497.713+33,3%
EBITDA	€ -11.813	€ -31.997	€ 108.753	€ 29.959	€ 67.601
EBITDA margin	-	-	35,6%	8%	13,6%
Staff
FTE	-	-	3,5	6,0+71,4%	6,6+10%
Gross margin per FTE	-	-	€ 87.255	€ 62.251	€ 75.411
Payroll cost per FTE	-	-	€ 33.792	€ 56.648	€ 64.738
Balance sheet
Equity	€ -241.071	€ -227.029	€ -135.926	€ -129.368	€ -83.429
Cash	€ 10.091	€ 4.191	€ 7.201	€ 8.426	€ 8.096
Liquidity ratio	0,06	0,14	0,61	0,48	0,51

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 24/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Video production

Sector focus

Energy & utilitiesFood & beverageAutomotive & mobilityTechnology & software

Publicly known clients

Luminus, BLS Cargo, Innovad Group, BeBold, Fine Biscuits Company, Cronos Leuven, Delacre, Hyperion, Cultuurconnect, House of Innovation, Plein Publiek Antwerpen & Circuit, Cronos Mechelen, Thomas More Campus National, NMBS

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

A small team: short lines, little noise between you and the makers.

M

Marjolein

Founder & Community Builder

L

Louise

Community Builder

L

Lynn

L&D Professional & Lumina Spark practioner en trainer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 64.738

+7% versus the median

Team composition

6,6 FTE

€ 64.738

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 31,1%

Inflow 2025

15,2%

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.