What is Coemans specialised in?

Paid social, Search advertising (SEA), Website development.

Around 5 full-time equivalents (financial year 2025).

Review: Coemans

Q: Who are the clients of Coemans?

Among others Mannaerts Tuinaanleg, Het Spelhuis, Vandeweyer NV, Fermolux, Matrassenmakers, Boxmans.be, Induline, Thermowear, Sleep Design, Drukkerij Bosmans.

Coemans bestaat sinds 2014 en profileert zich als digitaal bureau (web & platform) uit Lommel. De bezetting ligt rond 5 VTE. De opgegeven expertise is webdevelopment en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit kmo's in noord-limburg en breed.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 341.591 gross margin, growth -23,2% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

CoemansSector median

EBITDA margin 16,1%, sector median 20,7%. Value-added coverage 1,20 (median 1,18).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 71.165

Median (2024) € 74.646

Against a payroll cost of € 56.198 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 36

Median (2024) € 46

9.604 hours worked, 2.001 per FTE. Against that sits € 28 of payroll cost per hour worked, leaving € 7 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 8,8 months (median 4,9 mo). Equity in the latest year: € 207.571.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 114.310. Liquidity ratio 1,23: current assets cover short-term debt in full. Solvency 26%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 70 days of supplier credit, sector median 47. The accounts were filed 211 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Late filing · 5 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Strong buffer: 8,8 months of payroll in equity
Value-added per euro of payroll above the sector median (1,20)
Healthy working capital (current ratio 1,23)
Equity was earned, not injected (reserves 10,2× the capital contributed)
Comfortable cash position: 155 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 303.943	€ 285.781-6%	€ 457.281+60%	€ 444.710-2,7%	€ 341.591-23,2%
EBITDA	€ 147.126	€ 83.996	€ 183.410	€ 127.828	€ 55.111
EBITDA margin	48,4%	29,4%	40,1%	28,7%	16,1%
Staff
FTE	4,0	4,9+22,5%	5,6+14,3%	6,1+8,9%	4,8-21,3%
Gross margin per FTE	€ 75.986	€ 58.323	€ 81.657	€ 72.903	€ 71.165
Payroll cost per FTE	€ 38.088	€ 37.203	€ 48.058	€ 50.524	€ 56.198
Balance sheet
Equity	€ 129.417	€ 158.823	€ 264.977	€ 275.667	€ 207.571
Cash	€ 106.762	€ 101.326	€ 120.767	€ 80.960	€ 114.310
Liquidity ratio	1,05	1,17	1,61	1,57	1,23

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

Website development

Sector focus

Retail & e-commerceReal estate & constructionB2B services

Publicly known clients

Mannaerts Tuinaanleg, Het Spelhuis, Vandeweyer NV, Fermolux, Matrassenmakers, Boxmans.be, Induline, Thermowear, Sleep Design, Drukkerij Bosmans

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

A broad team with no clear centre of gravity — digital marketing, development and account & project carry roughly equal weight.

W

Wim

Zaakvoerder

A

Aldin

Developer

M

Michiel

Project manager

N

Niels

SEO-Copywriter

R

Rob

Designer

T

Tessa

Online marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.198

-6% versus the median

Team composition

4,8 FTE

17% women
83% men

€ 56.198

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

41,7%

Median for this type of agency (2024): 29,3%

Inflow 2025

/

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.