What is Club Gewoon specialised in?

Content strategy & editorial, Copywriting & long-form content, Video production, Organic social content, Social strategy & platform mix.

How big is Club Gewoon?

Around 1 full-time equivalent (financial year 2025).

Review: Club Gewoon

Q: Who are the clients of Club Gewoon?

Among others Telenet, Open Vld, Casa La Qia, Alma Libre, BAAS, Amuuz Bouche, Bloomhaus, Karolien Beyens, Green Key, Q-Music.

Club Gewoon bestaat sinds 2016 en profileert zich als contentbureau uit Hoboken. Het aanbod bestrijkt content & copy, social media en video & productie. Het zwaartepunt ligt bij opdrachtgevers uit merken en ondernemers (nationaal en internationaal). Publiek gekende klanten zijn onder meer Telenet, Open Vld, Casa La Qia en Alma Libre.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 50.014 gross margin, growth +401% against a sector median of -2,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Club GewoonSector median

EBITDA margin 39,2%, sector median 24,2%. Value-added coverage 1,90 (median 1,28).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 83.357

Median (2024) € 78.822

Against a payroll cost of € 36.134 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 53

Median (2024) € 50

941 hours worked, 1.568 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 30 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,5 months (median 7,3 mo). Equity in the latest year: € 8.092.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 16.965. Liquidity ratio 1,00: current assets cover short-term debt in full. Solvency 16,7%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 74 days of supplier credit, sector median 65. The accounts were filed 216 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 4 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Negative equity · 31 Dec 2024 · NBB
Debts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (39,2%)
Value-added per euro of payroll above the sector median (1,90)
Comfortable cash position: 286 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 45.482	€ 31.640-30,4%	€ 14.081-55,5%	€ 9.982-29,1%	€ 50.014+401%
EBITDA	€ -39.197	€ 24.385	€ 12.656	€ 8.202	€ 19.591
EBITDA margin	-86,2%	77,1%	89,9%	82,2%	39,2%
Staff
FTE	2,8	0,2-92,9%	0,1-50%	-	0,6
Gross margin per FTE	€ 16.244	€ 158.201	€ 140.805	-	€ 83.357
Payroll cost per FTE	€ 30.206	€ 33.873	€ 9.683	-	€ 36.134
Balance sheet
Equity	€ -37.170	€ -14.971	€ -5.824	€ -3.849	€ 8.092
Cash	-	€ 18.285	€ 2.898	€ 9.609	€ 16.965
Liquidity ratio	0,44	0,53	0,58	0,75	1,00

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 04/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Content & Production

Content strategy & editorial Copywriting & long-form content Video production

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

Public sector & governmentTelecom

Publicly known clients

TelenetOpen VldCasa La QiaAlma LibreBAASAmuuz BoucheBloomhausKarolien BeyensGreen KeyQ-Music

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 4 people mapped

A broad team with no clear centre of gravity — strategy, development and account & project carry roughly equal weight. A small team: short lines, little noise between you and the makers.

A

Aster

Co-founder, Merkstrateeg en Producer

S

Simon

Full-stack Developer en Co-founder

D

Doris

Concept Creator en Project Manager

L

Luka

Cinematograaf en Fotografe

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 36.134

-40% versus the median

Team composition

0,6 FTE

€ 36.134

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 55,1%

Inflow 2025

333,3%

2021202220232025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.