Around 18 full-time equivalents (financial year 2025).

Review: Cible

Q: Who are the clients of Cible?

Among others Wallonie Entreprendre, Piron Construction, Festival du film de Comédie de Liège, Forem, Coyote, Intradel, Socofe, Uman Architect, CHC MontLégia, EZ Cargo, Perfection Habitat, UNILIN, Opéra de Liège, La Cité Miroir, Ethias.

Cible is een full-service bureau met thuisbasis in Blégny, opgericht in 1994. Met ongeveer 18 VTE is dit een groot bureau.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 1,48 mln gross margin, growth +12% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

CibleSector median

EBITDA margin 11,2%, sector median 23,9%. Value-added coverage 1,13 (median 1,27). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 83.373

Median (2025) € 78.251

Against a payroll cost of € 73.285 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 51

Median (2025) € 49

28.952 hours worked, 1.627 per FTE. Against that sits € 45 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,5 months (median 5,8 mo). Equity in the latest year: € 1,03 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 767.161. Liquidity ratio 1,66: current assets cover short-term debt in full. Solvency 41,7%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 217 days of supplier credit, sector median 54. The accounts were filed 215 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 3 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Board change · 16 Apr 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Strong buffer: 9,5 months of payroll in equity
Healthy working capital (current ratio 1,66)
Comfortable cash position: 215 days of payroll
Turnover below the median (5,6%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 1,32 mln	€ 4,54 mln+243,4%	€ 2,13 mln-53,1%	€ 1,32 mln-37,7%	€ 1,48 mln+12%
EBITDA	€ 325.782	€ 3,40 mln	€ 798.420	€ 187.369	€ 165.717
EBITDA margin	24,7%	75%	37,6%	14,1%	11,2%
Staff
FTE	18,6	19,8+6,5%	18,6-6,1%	18,2-2,2%	17,8-2,2%
Gross margin per FTE	€ 71.020	€ 229.086	€ 114.260	€ 72.797	€ 83.373
Payroll cost per FTE	€ 52.484	€ 57.106	€ 70.530	€ 61.293	€ 73.285
Balance sheet
Equity	€ 1,03 mln	€ 1,04 mln	€ 970.625	€ 999.215	€ 1,03 mln
Cash	€ 510.320	€ 895.689	€ 1,05 mln	€ 945.474	€ 767.161
Liquidity ratio	1,37	1,33	1,42	1,64	1,66

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 03/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Sector focus

Real estate & constructionMedia & entertainmentPublic sector & governmentFinance & insuranceEnergy & utilities

Publicly known clients

Wallonie Entreprendre, Piron Construction, Festival du film de Comédie de Liège, Forem, Coyote, Intradel, Socofe, Uman Architect, CHC MontLégia, EZ Cargo, Perfection Habitat, UNILIN, Opéra de Liège, La Cité Miroir, Ethias

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 73.285

+21% versus the median

Team composition

17,8 FTE

59% women
42% men

€ 73.285

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

5,6%

Median for this type of agency (2025): 31,1%

Inflow 2025

11,2%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.