What is Charly PR specialised in?

Marketing strategy, Corporate communication, PR strategy & media relations.

How big is Charly PR?

Around 5 full-time equivalents (financial year 2025).

Which sectors does Charly PR work for?

Finance & insurance, Hospitality & tourism, Fashion & lifestyle, Sports & entertainment, Technology & software.

Review: Charly PR

Q: Who are the clients of Charly PR?

Among others TIER Mobility, Hasbro, Toertje, Belnet, Sonos, IDEWE, PLUS, Wise, Brussels Airlines, Facebook, Vluchtelingenwerk Vlaanderen, SHARE NOW, GO Sharing, LEGO, Roche Global.

Charly PR werkt ruim twintig jaar als pr- & communicatiebureau uit Grimbergen. Op de loonlijst staan ongeveer 7 voltijdse equivalenten. De opgegeven expertise is pr & communicatie en strategie. Sectorieel richt het bureau zich vooral op consumentenelektronica, luchtvaart en reizen, speelgoed en fintech.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 441.060 gross margin, growth -2,9% against a sector median of +1,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Charly PRSector median

EBITDA margin 25,6%, sector median 25,6%. Value-added coverage 1,35 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 84.819

Median (2025) € 83.630

Against a payroll cost of € 61.515 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 51

Median (2025) € 50

8.629 hours worked, 1.659 per FTE. Against that sits € 37 of payroll cost per hour worked, leaving € 14 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,7 months (median 12,2 mo). Equity in the latest year: € 178.342.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 144.099. Liquidity ratio 1,63: current assets cover short-term debt in full. Solvency 41,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 77 days of supplier credit, sector median 71. The accounts were filed 233 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 21 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 20 Mar 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 6,7 months of payroll in equity
Value-added per euro of payroll above the sector median (1,35)
Healthy working capital (current ratio 1,63)
Comfortable cash position: 164 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 599.072	€ 520.983-13%	€ 581.998+11,7%	€ 454.236-22%	€ 441.060-2,9%
EBITDA	€ 112.628	€ 2.745	€ 6.142	€ -72.194	€ 112.918
EBITDA margin	18,8%	0,5%	1,1%	-15,9%	25,6%
Staff
FTE	7,1	7,10%	6,9-2,8%	6,7-2,9%	5,2-22,4%
Gross margin per FTE	€ 84.376	€ 73.378	€ 84.348	€ 67.796	€ 84.819
Payroll cost per FTE	€ 67.568	€ 71.964	€ 82.286	€ 77.216	€ 61.515
Balance sheet
Equity	€ 972.152	€ 500.045	€ 500.215	€ 407.142	€ 178.342
Cash	€ 550.624	€ 211.500	€ 107.505	€ 275.310	€ 144.099
Liquidity ratio	8,41	5,34	3,35	4,94	1,63

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 21/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Strategy & Insights

Marketing strategy

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Automotive & mobilityTravel & hospitalityRetail & e-commerceHealth & pharmaTechnology & software

Publicly known clients

TIER Mobility, Hasbro, Toertje, Belnet, Sonos, IDEWE, PLUS, Wise, Brussels Airlines, Facebook, Vluchtelingenwerk Vlaanderen, SHARE NOW, GO Sharing, LEGO, Roche Global

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 14 people mapped

This team is built around client service: 7 of 14 are account & project. Within that core, Klantbeheer, Relatiebeheer and Sales Support stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

C

Camille

PR Director

CM

Charlotte Meyskens

Senior Account Executive

C

Christina

MarCom Director

E

Ellen

Accountant

J

Johan

Corp Comms & Content Director

K

Karolien

Managing Director Belgium

M

Mark

Managing Director The Netherlands

A

Anouk

PR Consultant

B

Bo

PR Consultant

D

Daphne

HR & Office

I

Isa

Junior PR Consultant

J

Jay

Junior PR Consultant

J

Jeske

Junior PR Consultant

S

Seán

Junior PR Consultant

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 61.515

0% versus the median

Team composition

5,2 FTE

60% women
40% men

Training per FTE

13,8 h

Many agencies fill this field in incompletely.

€ 61.515

Median PR- & communicatiebureau (2025) € 61.577All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

57,7%

Median for this type of agency (2025): 35,1%

Inflow 2025

19,2%

1,0 FTE in, 3,0 FTE out

Net team change

-2,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.