How big is Calibrate?

Around 31 full-time equivalents (financial year 2025).

Review: Calibrate

Q: Who are the clients of Calibrate?

Among others Vandemoortele, VVSG, BelOrta, Ecopedia, Cyclobility, MVO Vlaanderen, Doony's, Ardo, Croustico, UCLL, Oxfam, TVH, Gemeente Beveren, Digitaal Vlaanderen.

Calibrate bestaat sinds 2024 en profileert zich als digitaal bureau (web & platform) uit Kontich. Op de loonlijst staan ongeveer 31 voltijdse equivalenten. De opgegeven expertise is webdevelopment. Het zwaartepunt ligt bij opdrachtgevers uit overheid/publieke sector en organisaties met content-heavy/cms-noden.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 2,42 mln gross margin, growth -10,2% against a sector median of +3,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

CalibrateSector median

EBITDA margin 11,4%, sector median 22,6%. Value-added coverage 1,13 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 77.288

Median (2025) € 77.398

Against a payroll cost of € 68.145 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 49

Median (2025) € 48

49.336 hours worked, 1.576 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,0 months (median 5,3 mo). Equity in the latest year: € 532.903.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 17.331. Liquidity ratio 1,48: current assets cover short-term debt in full. Solvency 31,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 37 days of supplier credit, sector median 46. The accounts were filed 208 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 5 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Team grew (+4,3% FTE in the latest year)
Healthy working capital (current ratio 1,48)
Turnover below the median (25,6%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 2,96 mln	€ 3,32 mln+12,3%	€ 4,37 mln+31,5%	€ 2,69 mln-38,4%	€ 2,42 mln-10,2%
EBITDA	-	-	-	€ 448.367	€ 274.989
EBITDA margin	-	-	-	16,6%	11,4%
Staff
FTE	43,6	52,2+19,7%	53,0+1,5%	30,0-43,4%	31,3+4,3%
Gross margin per FTE	€ 67.844	€ 63.659	€ 82.434	€ 89.772	€ 77.288
Payroll cost per FTE	€ 56.927	€ 57.069	€ 63.245	€ 72.733	€ 68.145
Balance sheet
Equity	€ 421.000	€ 573.000	€ 1,33 mln	€ 470.921	€ 532.903
Cash	-	-	-	€ 19.801	€ 17.331
Liquidity ratio	-	-	-	1,48	1,48

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 27/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 1 services

Digital Experience & Tech

Website development

Sector focus

Food & beveragePublic sector & governmentEducationB2B services

Publicly known clients

Vandemoortele, VVSG, BelOrta, Ecopedia, Cyclobility, MVO Vlaanderen, Doony's, Ardo, Croustico, UCLL, Oxfam, TVH, Gemeente Beveren, Digitaal Vlaanderen

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

PB

Pieter-Jan Baert

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 68.145

+8% versus the median

Team composition

31,3 FTE

27% women
74% men

€ 68.145

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

25,6%

Median for this type of agency (2025): 27,9%

Inflow 2025

24,3%

7,6 FTE in, 8,0 FTE out

Net team change

-0,4 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.