How big is Buzz Agency?

Around 4 full-time equivalents (financial year 2025).

Which sectors does Buzz Agency work for?

Automotive & mobility, Energy & environment, Retail & e-commerce, Sports & entertainment, Food & beverage.

Review: Buzz Agency

Q: What is Buzz Agency specialised in?

Influencer & creator marketing, Organic social content, Social strategy & platform mix, PR strategy & media relations.

Q: Who are the clients of Buzz Agency?

Among others Carrefour, Lotto, Ixina, Red Bull, Eneco, Volvo Scancar, Lunch Garden, De Vegetarische Slager, O’Neill, David Lloyd, Educam, Lijncom, Blue Corner, Beleef Antwerpen, Brussels Urban Sessions.

Buzz Agency bestaat sinds 2023 en profileert zich als social media bureau uit Antwerpen. De bezetting ligt rond 4 VTE. De dienstverlening draait om social media en pr & communicatie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20242025

Latest year: € 206.973 gross margin, growth +12,8% against a sector median of +23,8%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20242025

Buzz AgencySector median

EBITDA margin 7%, sector median 29,6%. Value-added coverage 1,08 (median 1,35). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 49.279

Median (2025) € 70.836

Against a payroll cost of € 45.588 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 28

Median (2025) € 42

7.370 hours worked, 1.755 per FTE. Against that sits € 26 of payroll cost per hour worked, leaving € 2 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -0,1 months (median 7,4 mo). Equity in the latest year: € -1.536.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 22.329. Liquidity ratio 1,01: current assets cover short-term debt in full. Solvency -0,4%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 79 days of supplier credit, sector median 57. The accounts were filed 272 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 29 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 6 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+2,4% FTE in the latest year)
Turnover below the median (23,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2024 to 2025Result, staff and balance sheet

	2024	2025
Result
Gross margin	€ 183.458	€ 206.973+12,8%
EBITDA	€ -9.668	€ 14.462
EBITDA margin	-5,3%	7%
Staff
FTE	4,1	4,2+2,4%
Gross margin per FTE	€ 44.746	€ 49.279
Payroll cost per FTE	€ 46.852	€ 45.588
Balance sheet
Equity	€ -8.495	€ -1.536
Cash	€ 41.383	€ 22.329
Liquidity ratio	1,18	1,01

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

PR & Reputation

PR strategy & media relations

Sector focus

Food & beverageRetail & e-commerceAutomotive & mobilityMedia & entertainmentEnergy & utilities

Publicly known clients

Carrefour, Lotto, Ixina, Red Bull, Eneco, Volvo Scancar, Lunch Garden, De Vegetarische Slager, O’Neill, David Lloyd, Educam, Lijncom, Blue Corner, Beleef Antwerpen, Brussels Urban Sessions

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 9 people mapped

We mapped 9 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.

BD

Bart De Rauw

FL

Fien Lessens

FS

Fleur Steegmans

GW

Gabriella Weitman

HV

Hilde Van Malderen

ID

Ilian D

RJ

Ralf Jennes

SS

Seppe Slaets

SV

Simon Vanderborght

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 45.588

-8% versus the median

Team composition

4,2 FTE

50% women
50% men

Training per FTE

0,0 h

Many agencies fill this field in incompletely.

€ 45.588

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

23,8%

Median for this type of agency (2025): 39,7%

Inflow 2025

0,0%

0,0 FTE in, 1,0 FTE out

Net team change

-1,0 FTE

20242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.