What is Born Digital specialised in?

Data & martech strategy, Brand identity & design, Design systems & brand guidelines, Product & service design, Search advertising (SEA), Accessibility & inclusive design.

How big is Born Digital?

Around 4 full-time equivalents (financial year 2025).

Who are the clients of Born Digital?

Among others Whole Net Worth, Trademart, Nato, Isabel Group, SD Worx.

Review: Born Digital: digital product studio

Born Digital bestaat sinds 2017 en profileert zich als digitaal bureau (web & platform) uit Hasselt. Met ongeveer 4 VTE is dit een klein bureau. Het bureau combineert webdevelopment, ux/ui design, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op b2b, enterprise en tech/digitale producten.

Complexiteit transformeren naar elegante digitale producten
Born Digital is een digital product studio die complexe processen, interacties en data visualisaties omzet in aantrekkelijke en gebruiksvriendelijke digitale producten. Ze verzorgen (digitale) visuele identiteit, bouwen complexe websites en applicaties, en het ontwerpen en integreren van design systems.
Born Digital bestaat uit 6 VTE:

1 UX strateeg
2 designers, gespecialiseerd in UX/UI, brand design en design systems
3 full-stack developers

Wat ze niet doen: campagnes, marketing.
Zelf omschrijven ze hun cultuur als: transparant, down-to-earth, gemoedelijk.

Referentieklanten: Whole Net Worth, Trademart, Nato, Isabel Group, SD Worx
Tech stack: Jamstack (React (Native), Next.JS, Storyblok)
Gepercipieerde concurrenten: In The Pocket, Craftzing, iO, Cronos groep, Bothrs, Little Miss Robot
Voorbeelden: Big Spaceship, Fantasy, Locomotive , Dog Studio, Tubik Studio
Ondernemingsnummer: 0669.586.050
Gemiddelde klantgrootte: 80k

Who do they see as competitors?

Bothrs Craftzing In The Pocket iO Little Miss Robot

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 234.265 gross margin, growth -27% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Born DigitalSector median

EBITDA margin 7%, sector median 20,7%. Value-added coverage 1,08 (median 1,18). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 65.074

Median (2024) € 74.646

Against a payroll cost of € 57.322 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 39

Median (2024) € 46

6.011 hours worked, 1.670 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 5 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,3 months (median 4,9 mo). Equity in the latest year: € 108.188.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 93.687. Liquidity ratio 2,56: current assets cover short-term debt in full. Solvency 44,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 34 days of supplier credit, sector median 47. The accounts were filed 118 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 11 Feb 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Registered office moved · 31 Oct 2024 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 6,3 months of payroll in equity
Healthy working capital (current ratio 2,56)
Equity was earned, not injected (reserves 5,4× the capital contributed)
Comfortable cash position: 166 days of payroll
Turnover below the median (27,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 194.373	€ 237.892+22,4%	€ 268.693+12,9%	€ 320.843+19,4%	€ 234.265-27%
EBITDA	€ 74.149	€ 33.960	€ 21.669	€ 89.454	€ 16.485
EBITDA margin	38,1%	14,3%	8,1%	27,9%	7%
Staff
FTE	3,3	3,8+15,2%	4,1+7,9%	4,0-2,4%	3,6-10%
Gross margin per FTE	€ 58.901	€ 62.603	€ 65.535	€ 80.211	€ 65.074
Payroll cost per FTE	€ 36.227	€ 50.040	€ 57.386	€ 54.841	€ 57.322
Balance sheet
Equity	€ 50.405	€ 62.406	€ 62.949	€ 114.655	€ 108.188
Cash	€ 80.941	€ 45.601	€ 24.161	€ 44.765	€ 93.687
Liquidity ratio	1,34	2,10	2,24	3,29	2,56

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 16 services

Strategy & Insights

Data & martech strategy

Branding & Design

Brand identity & design Design systems & brand guidelines Product & service design

Media

Search advertising (SEA)

Digital Experience & Tech

Accessibility & inclusive design Conversational (chatbots & voice assistants) Conversion rate optimisation E-commerce (incl. payment) Martech implementation (CDP, consent, tracking) Mobile apps & PWAs Platform implementation (CMS, DXP, DAM, PIM) SEO & GEO Website development Website management & maintenance Website strategy & UX

Sector focus

Retail & e-commerceFinance & insuranceTechnology & softwareTelecomAutomotive & mobilityTravel & hospitalityMedia & entertainmentEnergy & utilitiesReal estate & constructionFashion & lifestylePublic sector & governmentEducationB2B services

Publicly known clients

CM, CLB Group, CordAI, azuleo, Corda Arena, AmCham EU, Select Advisory, ManiFiesta, Grafton Safaris & Tours, Emma's RoadmApp, Cultuurconnect, EUCOBAT

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 13 people mapped

This is first a build crew — 5 of 13 are developers. Within that core, Full Stack and Frontend stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

ED

Emilie Degreef

Account Manager

JV

Jasper Vanden Wyngaert

Business Director

JV

Jonas Verheijden

Design Director

MC

Maarten Cox

Strategic Director

MV

Maarten Vaesen

Account Manager

BV

Bregt Vanbilsen

Developer

GI

Georgi Ivanov

Developer

GV

Gilles Vermeulen

Creative Developer

KA

Kay Aerts

Designer

LB

Laurien Bex

Designer

LK

Levi Kumbruck

Developer

MN

Mattia Norcini

Developer

OC

Oriana Calemi

Designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 57.322

-5% versus the median

Team composition

3,6 FTE

33% women
67% men

€ 57.322

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

27,8%

Median for this type of agency (2024): 29,3%

Inflow 2025

/

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.