What is Bonjour Agency specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial.

Which sectors does Bonjour Agency work for?

Energy & environment, Public sector & non-profit.

Review: Bonjour Agency

Q: Who are the clients of Bonjour Agency?

Among others Amnesty International, Croix-Rouge, Samusocial, ULB, CNCD 11.11.11, Greenpeace, Microstart, Fédération Horeca, Safe Brussels, EQUAL, HUMUNDI, Memisa, OXFAM, Plan International Belgium, Fédération Wallonie-Bruxelles.

Bonjour Agency is een creatief bureau met thuisbasis in Vorst, opgericht in 2010. Ze werken rond creatie & reclame, branding & identiteit, strategie en content & copy.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202220232024

Latest year: € 178.274 gross margin, growth +27,5% against a sector median of -0,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202220232024

Bonjour AgencySector median

EBITDA margin 98,9%, sector median 22,5%. Value-added coverage 1.877,17 (median 1,20).

Healthy margin

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 31.401,4 months (median 7,1 mo). Equity in the latest year: € 245.846.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 329.340. Liquidity ratio 1,72: current assets cover short-term debt in full. Solvency 45,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 203 days of supplier credit, sector median 85. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 9 Feb 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
EBITDA margin above the sector median (98,9%)
Profitable in every one of the last 3 years
Strong buffer: 31.401,4 months of payroll in equity
Value-added per euro of payroll above the sector median (1.877,17)
Healthy working capital (current ratio 1,72)
Equity was earned, not injected (reserves 12,2× the capital contributed)
Comfortable cash position: 1279501 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2022 to 2024Result, staff and balance sheet

	2022	2023	2024
Result
Gross margin	€ 56.634	€ 139.845+146,9%	€ 178.274+27,5%
EBITDA	€ 54.519	€ 137.788	€ 176.266
EBITDA margin	96,3%	98,5%	98,9%
Staff
Balance sheet
Equity	€ 92.234	€ 165.586	€ 245.846
Cash	€ 304.827	€ 347.126	€ 329.340
Liquidity ratio	1,10	1,32	1,72

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 09/02/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial Copywriting & long-form content

Sector focus

Public sector & governmentEducation

Publicly known clients

Amnesty International, Croix-Rouge, Samusocial, ULB, CNCD 11.11.11, Greenpeace, Microstart, Fédération Horeca, Safe Brussels, EQUAL, HUMUNDI, Memisa, OXFAM, Plan International Belgium, Fédération Wallonie-Bruxelles

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

A small team: short lines, little noise between you and the makers.

MV

Marine Vincent

PJ

Pierre Jadot

SB

Saskia Bricmont

Based on public profiles. Something wrong? Let us know.