Bonana: revenue operations agency
BONANA is een Revenue Operations bureau dat voor commerciële groei zorgt dmv van juiste technology, data, process & playbooks in HubSpot.
The content of this factsheet is in Dutch.
Sinds 2024 is Bonana actief als full-service bureau uit Heusden-Zolder. Het aanbod bestrijkt data & analytics, crm & marketing automation, strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit groeibedrijven en scale-ups.
Expertise
Voor B2B SaaS en professionele dienstverleners die worstelen met hun HubSpot, is BONANA hét Revenue Operations bureau dat voor commerciële groei zorgt dmv van juiste technology, data, process & playbooks in HubSpot.
Website, Marketing Automation, Revenue Operations
Voor welk soort klanten werk je het liefste?
Onze ideale klanten zijn gefinancierde B2B SaaS startups en scale-ups (10-100 medewerkers) en groeigerichte professionele dienstverleners (50-500 medewerkers) in België en Nederland. Deze bedrijven hebben HubSpot geïmplementeerd maar worstelen met lage adoptie, onbetrouwbare rapportages en gefragmenteerde processen tussen sales, marketing en customer success. Hun leidinggevenden willen hun go-to-market strategie professionaliseren door technologie, data en teams beter op elkaar af te stemmen, maar missen de gespecialiseerde RevOps expertise om dit intern te realiseren.
Als klanten jouw cultuur in kernwoorden moeten beschrijven, welke woorden gebruiken ze dan?
Direct, Pioniers, Tech-savy
Team
3 founders (strategen), 1 COO, 7 RevOps consultants, 1 back-end, 2 designers, 1 project manager, 1 marketeer
Referentieklanten: Spacewell, Payflip, Huswell, Belisol, Intervest, AXI Digital
Tech stack: Hubspot
Inspiratie: https://revpartners.io/
Ondernemingsnummer: BE1017.327.981
Gemiddelde klantgrootte: 30k
HubSpot EliteHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
What this agency does well
- EBITDA margin above the sector median (99,4%)
- Healthy working capital (current ratio 2,77)
- Equity was earned, not injected (reserves 46,8× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
1 financial years, 2025 to 2025Result, staff and balance sheet
| 2025 | |
|---|---|
| Result | |
| Gross margin | € 154.609 |
| EBITDA | € 153.610 |
| EBITDA margin | 99,4% |
| Staff | |
| Balance sheet | |
| Equity | € 119.398 |
| Cash | € 125.633 |
| Liquidity ratio | 2,77 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 08/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 11 services
Sector focus
Publicly known clients
Solid Professionals, HeadFirst Group, Pay.nl, Kraakman, Wij zijn DNA, Qserve Group, Declan, The AI Garage, Orange Charging
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 23 people mapped
A broad team with no clear centre of gravity — development, strategy and account & project carry roughly equal weight. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about Bonana
- When was Bonana founded?
- In 2023.
- Where is Bonana located?
- In Heusden-Zolder, Belgium.
- What is Bonana specialised in?
- AI & innovation strategy, Marketing strategy, Measurement & attribution strategy, Martech implementation (CDP, consent, tracking), Website strategy & UX, CRM & lifecycle strategy.
- Who are the clients of Bonana?
- Among others Spacewell, Payflip, Huswell, Belisol, Intervest, AXI Digital.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.