Blue2purple
The content of this factsheet is in Dutch.
Blue2purple, opgericht in 2008, is een performance- & mediabureau uit Watermaal-Bosvoorde. De bezetting ligt rond 4 VTE. De dienstverlening draait om paid media (sea/social/display) en seo. Het zwaartepunt ligt bij opdrachtgevers uit grote merken/corporates (retail, banking, verzekeringen en luchtvaart.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Late filing · 30 Sep 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Board change · 13 May 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Sharp drop in equity · 31 Dec 2024 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Sharp headcount decline · 31 Dec 2024 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- EBITDA margin above the sector median (56,8%)
- Profitable in every one of the last 5 years
- Strong buffer: 16,5 months of payroll in equity
- Team grew (+2,4% FTE in the latest year)
- Value-added per euro of payroll above the sector median (2,34)
- Margin per hour worked rose 4 years in a row
- Healthy working capital (current ratio 1,28)
- Equity was earned, not injected (reserves 2,3× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 845.786 | € 1,09 mln+29% | € 710.641-34,8% | € 542.618-23,6% | € 767.176+41,4% |
| EBITDA | € 26.682 | € 126.785 | € 174.618 | € 208.061 | € 435.695 |
| EBITDA margin | 3,2% | 11,6% | 24,6% | 38,3% | 56,8% |
| Staff | |||||
| FTE | 13,1 | 14,6+11,5% | 6,5-55,5% | 4,2-35,4% | 4,3+2,4% |
| Gross margin per FTE | € 64.564 | € 74.704 | € 109.329 | € 129.195 | € 178.413 |
| Payroll cost per FTE | € 62.425 | € 65.948 | € 77.532 | € 77.939 | € 66.428 |
| Balance sheet | |||||
| Equity | € 482.099 | € 532.155 | € 379.438 | € 326.704 | € 447.901 |
| Cash | € 1,79 mln | € 1,63 mln | € 1,83 mln | € 1,10 mln | € 612 |
| Liquidity ratio | 1,07 | 1,12 | 1,16 | 1,18 | 1,28 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 20 services
Sector focus
Publicly known clients
Haier, Somfy, Auto5, Cetelem, INAMI, Nissan, Pizza Hut, Warner Bros., Cointreau
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 18 people mapped
Digital marketing is the engine: 11 of 18 profiles sit there. Within that core, Social Media, Analytics and SEA stand out. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 66% women
- 34% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Blue2purple
- When was Blue2purple founded?
- In 2008.
- Where is Blue2purple located?
- In Watermaal-Bosvoorde, Belgium.
- What is Blue2purple specialised in?
- Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial.
- How big is Blue2purple?
- Around 4 full-time equivalents (financial year 2025).
- Which sectors does Blue2purple work for?
- Automotive & mobility, Finance & insurance, Retail & e-commerce, Food & beverage, Healthcare & pharma.
- Who are the clients of Blue2purple?
- Among others Haier, Somfy, Auto5, Cetelem, INAMI, Nissan, Pizza Hut, Warner Bros., Cointreau.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.