What is Before The Hype specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design.

How big is Before The Hype?

Around 1 full-time equivalent (financial year 2024).

Review: Before The Hype

Before The Hype is een brandingbureau uit Waregem, actief sinds 2020. Het aanbod is gericht op strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit vastgoed/nieuwbouwprojecten en algemeen.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202220232024

Latest year: € 92.486 gross margin, growth +8,9% against a sector median of +2,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202220232024

Before The HypeSector median

EBITDA margin 32,1%, sector median 28%. Value-added coverage 1,48 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 92.486

Median (2024) € 78.994

Against a payroll cost of € 61.340 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 51

Median (2024) € 47

1.803 hours worked, 1.803 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 17 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 22,7 months (median 8,3 mo). Equity in the latest year: € 115.984.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 12.589. Liquidity ratio 2,66: current assets cover short-term debt in full. Solvency 57,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 228 days of supplier credit, sector median 74. The accounts were filed 83 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 27 Apr 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Board change · 27 Sep 2024 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
EBITDA margin above the sector median (32,1%)
Strong buffer: 22,7 months of payroll in equity
Value-added per euro of payroll above the sector median (1,48)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 2,66)
Equity was earned, not injected (reserves 11,5× the capital contributed)
Comfortable cash position: 75 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2022 to 2024Result, staff and balance sheet

	2022	2023	2024
Result
Gross margin	€ 42.822	€ 84.922+98,3%	€ 92.486+8,9%
EBITDA	€ -5.718	€ -3.616	€ 29.675
EBITDA margin	-13,4%	-4,3%	32,1%
Staff
FTE	1,0	1,7+70%	1,0-41,2%
Gross margin per FTE	€ 42.822	€ 49.954	€ 92.486
Payroll cost per FTE	€ 36.832	€ 51.223	€ 61.340
Balance sheet
Equity	€ 101.936	€ 91.299	€ 115.984
Cash	€ 76.314	€ 141.804	€ 12.589
Liquidity ratio	1,28	1,26	2,66

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 23/03/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Sector focus

Real estate & construction

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

150,0%

Median for this type of agency (2024): 33,9%

Inflow 2024

/

202220232024

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.