BeContent
BeContent: a creative boutique for 360° production in film, photo and content. Studio and production house in one, full control, thinkers and doers side by side. Coffee?
The content of this factsheet is in Dutch.
BeContent is a creative boutique specialized in creative and 360° production across film, photo and content. We work with brands that have real stories to tell, and help them shape and share those stories with care. Our hybrid model - creative studio and production house under one roof - gives us full control over the creative process, so we can push ideas further and faster. From concept to completion, the people who actually make the work stay at the forefront: thinkers and doers, side by side.
We come from publishing. BeContent started as a content marketing agency, and making magazines was, and still is, a passion. That's where we learned what still defines us: how to build a story, how to hold someone's attention, how to make every page earn its place.
Over the years that craft grew into something bigger. Editors became content marketers. Content marketers became a full agency. Today we work across campaigns, photo and video production and magazine publishing a creative boutique specialized in creative and 360° production across film, photo and content.
What hasn't changed is who we work with: brands with real stories to tell. We help them shape and share those stories with care.
BeContent operates on a hybrid model, combining a creative studio and a production house under one roof. That gives us full control over the creative process, so we can push ideas further and faster. From concept to completion, the people who actually make the work stay at the forefront: thinkers and doers, side by side.
And we keep looking ahead. That's why we launched DEMAIN, our creative AI studio — French for tomorrow, built on yesterday. DEMAIN translates a brand's identity into a visual language AI understands and delivers brand-led content at scale. Human-led, AI-powered, brand-conscious. We're not an AI company that learned to be creative; we're creatives who learned to speak the language of machines. The direction stays human, the execution becomes limitless.
That's the through-line. From a magazine on a coffee table to a campaign built entirely in AI — it always starts with the story.
We're always open to new business, new ideas and new collaborations or simply a coffee to see if there's a click.
- Publishing DNA. We started in magazines, and editorial craft still drives everything we make.
- Studio and production house under one roof. Full control from concept to completion.
- 360° production across film, photo and content, plus campaigns and magazine publishing.
- Boutique by choice. The people who make the work are the people you meet.
- DEMAIN, our own creative AI studio. Human-led, AI-powered, brand-conscious.
- We still also publish magazines. Print isn't a side project, it's where we come from.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Board change · 9 Feb 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- EBITDA margin above the sector median (77,6%)
- Profitable in every one of the last 4 years
- Strong buffer: 69,9 months of payroll in equity
- Value-added per euro of payroll above the sector median (5,23)
- Healthy working capital (current ratio 1,30)
- Comfortable cash position: 1190 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 116.701 | € 116.521-0,2% | € 183.815+57,8% | € 139.750-24% |
| EBITDA | € 111.888 | € 111.715 | € 178.550 | € 108.452 |
| EBITDA margin | 95,9% | 95,9% | 97,1% | 77,6% |
| Staff | ||||
| FTE | - | - | - | 0,4 |
| Gross margin per FTE | - | - | - | € 349.375 |
| Payroll cost per FTE | - | - | - | € 64.148 |
| Balance sheet | ||||
| Equity | € 116.201 | € 104.070 | € 121.085 | € 149.438 |
| Cash | € 61.721 | € 190.054 | € 245.974 | € 83.650 |
| Liquidity ratio | 1,25 | 1,19 | 1,24 | 1,30 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 23/12/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 8 services
Sector focus
Publicly known clients
Acerta, Neuhaus, Agfa Healthcare, Carrefour, Pfizer, JBC, NOA Outdoor Living, Torfs, Scapa, Fred + Ginger, Ghelamco, Sanoma, Le Pain Quotidien, Miele, Stad Mechelen
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about BeContent
- When was BeContent founded?
- In 2014.
- Where is BeContent located?
- In Mechelen, Belgium.
- What is BeContent specialised in?
- Brand strategy & positioning, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Copywriting & long-form content.
- How big is BeContent?
- Around 0 full-time equivalents (financial year 2025).
- Which sectors does BeContent work for?
- Fashion & lifestyle, Food & beverage.
- Who are the clients of BeContent?
- Among others Acerta, Neuhaus, Agfa Healthcare, Carrefour, Pfizer, JBC, NOA Outdoor Living, Torfs, Scapa, Fred + Ginger, Ghelamco, Sanoma, Le Pain Quotidien, Miele, Stad Mechelen.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.