bbs.agency
The content of this factsheet is in Dutch.
bbs.agency is een full-service bureau uit Waterloo, actief sinds 2006. Op de loonlijst staan ongeveer 6 voltijdse equivalenten. Ze werken rond creatie & reclame, branding & identiteit, webdevelopment en mediaplanning & -buying. De ervaring zit vooral in hr en interim, automotive en mobiliteit, overheid en instellingen en retail.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Sharp drop in equity · 30 Sep 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Loss-making year · 30 Sep 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Critical buffer · 30 Sep 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
What this agency does well
- Stable team (no meaningful FTE loss)
- Equity was earned, not injected (reserves 2,7× the capital contributed)
- Turnover below the median (15,9%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 147.124 | € 230.253+56,5% | € 267.737+16,3% | € 251.133-6,2% |
| EBITDA | € 25.347 | € 55.928 | € 39.650 | € -6.367 |
| EBITDA margin | 17,2% | 24,3% | 14,8% | -2,5% |
| Staff | ||||
| FTE | 3,4 | 4,2+23,5% | 6,4+52,4% | 6,3-1,6% |
| Gross margin per FTE | € 43.272 | € 54.822 | € 41.834 | € 39.862 |
| Payroll cost per FTE | € 28.509 | € 35.294 | € 25.691 | € 37.556 |
| Balance sheet | ||||
| Equity | € 31.627 | € 49.361 | € 49.938 | € 4.079 |
| Cash | € 164 | - | € 1.873 | € 513 |
| Liquidity ratio | 0,95 | 1,01 | 1,10 | 0,97 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 27/04/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 7 services
Sector focus
From our own research. The agency hasn't listed its sectors yet.
Publicly known clients
Daoust, Subaru, Honda, Brussel/CIRB, Allibert, Ferrero, Trafic, Delitraiteur, Pierre Fabre, Nuxe, Weleda, Boiron, Fluxys, Elia, P&V Verzekeringen, AG Insurance, Carrefour Finance, Hotel Metropole (bron: agencyprofiel Sortlist, juli 2026)
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 64% women
- 36% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about bbs.agency
- When was bbs.agency founded?
- In 2006.
- Where is bbs.agency located?
- In Waterloo, Belgium.
- What is bbs.agency specialised in?
- Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Digital & programmatic buying, Media strategy & planning.
- How big is bbs.agency?
- Around 6 full-time equivalents (financial year 2025).
- Which sectors does bbs.agency work for?
- Automotive & mobility, HR & employer branding, Public sector & non-profit, Retail & e-commerce, Healthcare & pharma.
- Who are the clients of bbs.agency?
- Among others Daoust, Subaru, Honda, Brussel/CIRB, Allibert, Ferrero, Trafic, Delitraiteur, Pierre Fabre, Nuxe, Weleda, Boiron, Fluxys, Elia, P&V Verzekeringen, AG Insurance, Carrefour Finance, Hotel Metropole (bron: agencyprofiel Sortlist, juli 2026).
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-20.