Where is BBDO located?

In Sint-Jans-Molenbeek, Belgium.

What is BBDO specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

Around 10 full-time equivalents (financial year 2023).

Which sectors does BBDO work for?

Finance & insurance, Retail & e-commerce, Food & beverage.

Who are the clients of BBDO?

Among others INNO, hey!, Gazet Van Antwerpen, Panos, Kids Unplugged, Lidl.

Factsheet & Review

BBDO

Creative agency · 10 FTE · Brussels

The content of this factsheet is in Dutch.

BBDO is een creatief bureau uit Sint-Jans-Molenbeek. Met ongeveer 86 VTE is dit een groot bureau. Het bureau bundelt 7 vennootschappen; de cijfers hierboven tellen ze samen. Het aanbod bestrijkt creatie & reclame, strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit grote merken, retail, verzekeringen en fmcg. Publiek gekende klanten zijn onder meer INNO, hey!, Gazet Van Antwerpen en Panos. BBDO is een groepsentiteit binnen Omnicom Group.

Awards

23× Effie Awards Belgium

18× Creative Belgium Awards

5× IAB MIXX Awards

3× Cannes Lions

2× Best of Activation

2× Eurobest

1× Agency of the Year

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202120222023

Latest year: € 794.962 gross margin, growth +19,3% against a sector median of -2,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202120222023

BBDOSector median

EBITDA margin 2,6%, sector median 22,9%. Value-added coverage 1,03 (median 1,26). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 81.119

Median (2023) € 79.850

Against a payroll cost of € 79.016 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 51

Median (2023) € 50

15.670 hours worked, 1.599 per FTE. Against that sits € 49 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 138,0 months. Equity in the latest year: € 8,91 mln.

Group entity - see note

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 257.791. Liquidity ratio 1,74: current assets cover short-term debt in full. Solvency 95,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 31 days of supplier credit, sector median 78. The accounts were filed 165 days after closing; the legal deadline is seven months.

Pays and files on time

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
Profitable in every one of the last 3 years
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 1,74)
Comfortable cash position: 122 days of payroll
Turnover below the median (8,2%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2021 to 2023Result, staff and balance sheet

	2021	2022	2023
Result
Gross margin	€ 603.962	€ 666.165+10,3%	€ 794.962+19,3%
EBITDA	€ -39.179	€ 27.657	€ 20.429
EBITDA margin	-6,5%	4,2%	2,6%
Staff
FTE	10,5	10,3-1,9%	9,8-4,9%
Gross margin per FTE	€ 57.520	€ 64.676	€ 81.119
Payroll cost per FTE	€ 61.840	€ 61.939	€ 79.016
Balance sheet
Equity	€ 8,23 mln	€ 8,90 mln	€ 8,91 mln
Cash	€ 1,16 mln	€ 276.916	€ 257.791
Liquidity ratio	2,58	1,67	1,74

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

Group entity. This agency is a subsidiary of an (international) group. Thin equity at network subsidiaries is often group policy (management fees, dividends to the parent) rather than a distress signal. The buffer dimension is therefore not assessed.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2023, filed on 13/06/2024. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.

Frequently asked questions about BBDO

Where is BBDO located?: In Sint-Jans-Molenbeek, Belgium.
What is BBDO specialised in?: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.
How big is BBDO?: Around 10 full-time equivalents (financial year 2023).
Which sectors does BBDO work for?: Finance & insurance, Retail & e-commerce, Food & beverage.
Who are the clients of BBDO?: Among others INNO, hey!, Gazet Van Antwerpen, Panos, Kids Unplugged, Lidl.

All factsheets

Website: www.bbdo.be →
Address: Scheldestraat 122, 1080 Sint-Jans-Molenbeek
Company number: BE0407.245.392
Part of group: Omnicom Group →
Sector position: Bigger than roughly 60% of its peers

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Your annual budget with this agency

Based on a gross margin of € 794.962 (financial year 2023).

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Figures from the annual accounts up to financial year 2023. Company details checked against the CBE register on 2026-10-13.

BBDO

How this agency makes money

Can the agency take a hit

Signals and strengths

Continuity

What this agency does well

All the figures

What this factsheet does not know

What the agency actually does 5 services

Sector focus

Publicly known clients

Seniors or juniors?

Will your team stay?

Award-winning work 54 award(s)