What is Are Agency specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA).

How big is Are Agency?

Around 13 full-time equivalents (financial year 2025).

Review: Are Agency

Q: Who are the clients of Are Agency?

Among others Car Beauty Center, Asbestplatform, Sack Zelfbouw, Meubelen De Schoenmaeker, OBS Solutions.

Vanuit Schelle werkt Are Agency sinds 2016 als full-service bureau. De bezetting ligt rond 20 VTE. Ze werken rond AI, Development, Marketing, paid media (sea/social/display), strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op kmo's; breed. Tot de publiek bekende klanten behoren Car Beauty Center, Delhaize, Maxi Zoo, TUV Nord...

Positionering: Full-service growth agency
Kernpijlers: Marketing, Development en AI
Doel: Bedrijven sneller en slimmer laten groeien met technologie, data en creativiteit
Marketingdiensten: SEO, SEA/PPC, social advertising, content, branding, CRO, lead generation en strategie
Development: Websites, webapplicaties, custom software, integraties en digitale platformen
AI-diensten: AI-agents, automatisaties, company brains, AI-workflows en maatwerk AI-oplossingen
Aanpak: Strategie, uitvoering, technologie en data worden gecombineerd binnen één partner
Focus: Meetbare bedrijfsimpact, niet alleen bereik of marketingmetrics
Typische klanten: KMO's en groeiende bedrijven die marketing, sales en interne processen willen professionaliseren of automatiseren
Sterkte: Verschillende disciplines zitten onder één dak en kunnen rechtstreeks met elkaar gekoppeld worden
Differentiatie: Are Agency evolueert van traditionele marketingagency naar een technology-driven growth partner
Belangrijke thema's: Groei, efficiëntie, automatisatie, data, AI en schaalbaarheid
Tone of voice: Professioneel, ambitieus, vooruitstrevend, direct en resultaatgericht
Website: are-agency.be

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 909.299 gross margin, growth +19% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Are AgencySector median

EBITDA margin 29%, sector median 23,9%. Value-added coverage 1,41 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 71.039

Median (2025) € 78.251

Against a payroll cost of € 50.210 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 42

Median (2025) € 49

21.477 hours worked, 1.678 per FTE. Against that sits € 30 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,6 months (median 5,8 mo). Equity in the latest year: € 247.481.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 149.582. Liquidity ratio 1,58: current assets cover short-term debt in full. Solvency 28,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 35 days of supplier credit, sector median 54. The accounts were filed 194 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 22 Jul 2025 · Staatsblad
The registered office relocated. Usually just a new office.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (29,0%)
Profitable in every one of the last 5 years
Team grew (+2,4% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,41)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 1,58)
Equity was earned, not injected (reserves 4,4× the capital contributed)
Comfortable cash position: 85 days of payroll
Turnover below the median (21,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 485.669	€ 557.840+14,9%	€ 693.585+24,3%	€ 763.980+10,1%	€ 909.299+19%
EBITDA	€ 75.752	€ 72.740	€ 87.977	€ 152.609	€ 263.798
EBITDA margin	15,6%	13%	12,7%	20%	29%
Staff
FTE	9,0	11,9+32,2%	12,9+8,4%	12,5-3,1%	12,8+2,4%
Gross margin per FTE	€ 53.963	€ 46.877	€ 53.766	€ 61.118	€ 71.039
Payroll cost per FTE	€ 40.738	€ 39.609	€ 46.605	€ 48.643	€ 50.210
Balance sheet
Equity	€ 66.685	€ 69.382	€ 73.061	€ 100.090	€ 247.481
Cash	€ 55.064	€ 81.939	€ 98.808	€ 53.115	€ 149.582
Liquidity ratio	0,91	1,02	1,03	1,13	1,58

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Sector focus

KMO's; breed

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Car Beauty CenterAsbestplatformSack ZelfbouwMeubelen De SchoenmaekerOBS Solutions

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 16 people mapped

Digital marketing is the engine: 5 of 16 profiles sit there. Within that core, SEA, Social Media and Analytics stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

IV

Indy Vanbeveren

Managing Partner

JL

Jurgen Lauwereins

Operations Director

RB

Ruben Baestaens

Business Owner

SV

Stijn Vercauteren

Creative Director

AD

Alexander De Leeuw

Social Ads specialist

CD

Cédric De Smet

AI Engineer

CV

Céline Verschueren

Graphic Designer

KT

Katleen Thomas

Digital Marketeer

KB

Koen Bettens

SEA Specialist

LC

Lisa Cardon

Graphic Designer

LB

Louis Bouckaert

Paid traffic marketeer

MM

Mathias Meys

Content Marketeer

MD

Mathijs De Ridder

Webdeveloper

RV

Roy Van Kerkhoven

Webdeveloper & SEO expert

SC

Sverre Crauwels

AI Engineer

WV

Wout Van Steenwinkel

Videographer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 50.210

-17% versus the median

Team composition

12,8 FTE

39% women
62% men

€ 50.210

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

21,9%

Median for this type of agency (2025): 31,1%

Inflow 2025

37,5%

4,8 FTE in, 2,8 FTE out

Net team change

+2,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.