What is Archer Digital specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Website development.

How big is Archer Digital?

Around 1 full-time equivalent (financial year 2025).

Review: Archer Digital

Q: Who are the clients of Archer Digital?

Among others Coverco, Smithii, Alliet Landmeters, Otto Waffle Atelier, Gebruers & Ghoos, Aalter Verzekeringen.

Archer Digital, opgericht in 2022, is een digitaal bureau (web & platform) uit Gent. Het aanbod bestrijkt webdevelopment, strategie, branding & identiteit en paid media (sea/social/display). De ervaring zit vooral in zelfstandigen en lokale kmo's. Publiek gekende klanten zijn onder meer Coverco, Smithii, Alliet Landmeters en Otto Waffle Atelier.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 289.750 gross margin, growth +23,2% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202320242025

Archer DigitalSector median

EBITDA margin 82,4%, sector median 22,6%. Value-added coverage 6,86 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 263.409

Median (2025) € 77.398

Against a payroll cost of € 37.050 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 166

Median (2025) € 48

1.748 hours worked, 1.589 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 142 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 63,3 months (median 5,3 mo). Equity in the latest year: € 215.015.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 160.811. Liquidity ratio 0,77: current assets cover short-term debt not in full. Solvency 30,5%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 53 days of supplier credit, sector median 46. The accounts were filed 181 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 28 Oct 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Late filing · 28 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (82,4%)
Profitable in every one of the last 3 years
Strong buffer: 63,3 months of payroll in equity
Value-added per euro of payroll above the sector median (6,86)
Equity was earned, not injected (reserves 13,3× the capital contributed)
Comfortable cash position: 1440 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 364.468	€ 235.273-35,4%	€ 289.750+23,2%
EBITDA	€ 279.467	€ 170.517	€ 238.699
EBITDA margin	76,7%	72,5%	82,4%
Staff
FTE	2,1	1,6-23,8%	1,1-31,3%
Gross margin per FTE	€ 173.556	€ 147.046	€ 263.409
Payroll cost per FTE	€ 28.813	€ 38.524	€ 37.050
Balance sheet
Equity	€ 208.655	€ 93.439	€ 215.015
Cash	€ 63.953	€ 79.820	€ 160.811
Liquidity ratio	0,71	0,39	0,77

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

Website development

Sector focus

Finance & insuranceB2B servicesFood & beverage

Publicly known clients

CovercoSmithiiAlliet LandmetersOtto Waffle AtelierGebruers & GhoosAalter Verzekeringen

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

A small team: short lines, little noise between you and the makers.

MB

Matthias Bekaert

Zaakvoerder & Webdesigner

MR

Matthias Rammeloo

Zaakvoerder & Digitaal Strateeg

FL

Fran Lams

UI/UX & Webdesigner

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 37.050

-42% versus the median

Team composition

1,1 FTE

€ 37.050

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 27,9%

Inflow 2025

90,9%

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.