What is Applic Group specialised in?

Paid social, Search advertising (SEA), SEO & GEO.

How big is Applic Group?

Around 3 full-time equivalents (financial year 2025).

Review: Applic Group

Q: Who are the clients of Applic Group?

Among others Geels Autoverhuur, De Roeck, Oriane Diamonds, ATHEX Industrial Suppliers, Forum Advocaten, Group Van Egdom.

Applic Group bestaat sinds 2012 en profileert zich als performance- & mediabureau uit Antwerpen. Er werken ongeveer 3 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertise is paid media (sea/social/display) en seo. Het zwaartepunt ligt bij opdrachtgevers uit kmo's en grotere bedrijven en b2b en b2c. Publiek gekende klanten zijn onder meer Geels Autoverhuur, De Roeck, Oriane Diamonds en ATHEX Industrial Suppliers.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 186.829 gross margin, growth -1,4% against a sector median of +5,3%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Applic GroupSector median

EBITDA margin 15,6%, sector median 28%. Value-added coverage 1,19 (median 1,23).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 56.615

Median (2025) € 76.236

Against a payroll cost of € 20.139 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 36

Median (2025) € 47

5.190 hours worked, 1.573 per FTE. Against that sits € 13 of payroll cost per hour worked, leaving € 23 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,3 months (median 6,3 mo). Equity in the latest year: € 82.014.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 121.777. Liquidity ratio 2,41: current assets cover short-term debt in full. Solvency 51%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 15 days of supplier credit, sector median 63. The accounts were filed 149 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 4 years
Strong buffer: 6,3 months of payroll in equity
Team grew (+3,1% FTE in the latest year)
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 2,41)
Comfortable cash position: 669 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 185.008	€ 175.407-5,2%	€ 189.503+8%	€ 186.829-1,4%
EBITDA	€ 13.597	€ 21.336	€ 31.487	€ 29.170
EBITDA margin	7,3%	12,2%	16,6%	15,6%
Staff
FTE	3,9	3,3-15,4%	3,2-3%	3,3+3,1%
Gross margin per FTE	€ 47.438	€ 53.153	€ 59.220	€ 56.615
Payroll cost per FTE	€ 43.799	€ 46.419	€ 49.202	€ 20.139
Balance sheet
Equity	€ 42.043	€ 44.072	€ 61.874	€ 82.014
Cash	€ 70.387	€ 83.724	€ 132.928	€ 121.777
Liquidity ratio	1,94	1,80	2,22	2,41

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 26/02/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO

Sector focus

Automotive & mobilityB2B servicesFashion & lifestyle

Publicly known clients

Geels AutoverhuurDe RoeckOriane DiamondsATHEX Industrial SuppliersForum AdvocatenGroup Van Egdom

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 4 people mapped

DH

Dimitri Huyghe

Zaakvoerder

JF

Joel Franssen

SEO/SEA teamleader

L

Lizzy

N

Nikki

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 20.139

-68% versus the median

Team composition

3,3 FTE

50% women
50% men

€ 20.139

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 25,1%

Inflow 2025

30,3%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.