Where is Anais Digital located?

In Sint-Lambrechts-Woluwe, Belgium.

How big is Anais Digital?

Around 7 full-time equivalents (financial year 2025).

Review: Anais Digital

Q: What is Anais Digital specialised in?

Website development, Website strategy & UX.

Q: Who are the clients of Anais Digital?

Among others ONE, Dstny, DCouvr, Canal de Provence, STIB, Befimmo, Infobel Pro, Pluxee, e-Origin, VOObusiness.

Anais Digital is al ruim twintig jaar actief als ux- & designstudio uit Sint-Lambrechts-Woluwe. Op de loonlijst staan ongeveer 7 voltijdse equivalenten. Het aanbod is gericht op ux/ui design en webdevelopment. Het zwaartepunt ligt bij opdrachtgevers uit bedrijven met digitale projecten/apps en b2b. Tot de publiek bekende klanten behoren ONE, Dstny, DCouvr en Canal de Provence.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 864.390 gross margin, growth +71,2% against a sector median of -3,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Anais DigitalSector median

EBITDA margin 51,6%, sector median 15,1%. Value-added coverage 2,14 (median 1,06).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 120.054

Median (2024) € 72.330

Against a payroll cost of € 54.597 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 71

Median (2024) € 42

12.239 hours worked, 1.700 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 39 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 11,6 months (median 3,4 mo). Equity in the latest year: € 381.171.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 231.629. Liquidity ratio 1,90: current assets cover short-term debt in full. Solvency 34,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 199 days of supplier credit, sector median 53. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Board change · 24 Dec 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Negative equity · 31 Dec 2024 · NBB
Debts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
Sharp drop in equity · 31 Dec 2024 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (51,6%)
Strong buffer: 11,6 months of payroll in equity
Team grew (+5,9% FTE in the latest year)
Value-added per euro of payroll above the sector median (2,14)
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 1,90)
Comfortable cash position: 215 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 574.782	€ 102.814-82,1%	€ 400.161+289,2%	€ 504.865+26,2%	€ 864.390+71,2%
EBITDA	€ 111.772	€ -229.851	€ -192.520	€ 11.911	€ 446.348
EBITDA margin	19,4%	-	-48,1%	2,4%	51,6%
Staff
FTE	8,0	5,4-32,5%	6,6+22,2%	6,8+3%	7,2+5,9%
Gross margin per FTE	€ 71.848	€ 19.040	€ 60.631	€ 74.245	€ 120.054
Payroll cost per FTE	€ 48.860	€ 49.915	€ 56.610	€ 59.809	€ 54.597
Balance sheet
Equity	€ 412.532	€ 99.712	€ -48.107	€ -38.025	€ 381.171
Cash	€ 371.240	€ 266.401	€ 110.856	€ 64.427	€ 231.629
Liquidity ratio	1,57	1,25	1,08	1,04	1,90

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 2 services

Digital Experience & Tech

Website development Website strategy & UX

Sector focus

Automotive & mobilityReal estate & constructionPublic sector & governmentTelecomEnergy & utilities

Publicly known clients

ONEDstnyDCouvrCanal de ProvenceSTIBBefimmoInfobel ProPluxeee-OriginVOObusiness

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 54.597

-18% versus the median

Team composition

7,2 FTE

76% women
24% men

€ 54.597

Median UX- & designstudio (2024) € 66.179All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 32,6%

Inflow 2025

13,9%

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.