What is Altavia ACT specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

How big is Altavia ACT?

Around 41 full-time equivalents (financial year 2025).

Which sectors does Altavia ACT work for?

Retail & e-commerce, Food & beverage.

Review: Altavia ACT

Q: Who are the clients of Altavia ACT?

Among others Nespresso, Proximus, Carrefour, Leonidas, Westland Shopping, City 2.

Altavia ACT, opgericht in 1988, is een creatief bureau uit Elsene. Op de loonlijst staan ongeveer 41 voltijdse equivalenten. Ze werken rond creatie & reclame, strategie en branding & identiteit. Namen die publiek aan dit bureau gelinkt worden: Nespresso, Proximus, Carrefour en Leonidas. Het bureau maakt deel uit van een groep.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 3,03 mln gross margin, growth +179,1% against a sector median of -0,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Altavia ACTSector median

EBITDA margin -1,5%, sector median 21,9%. Value-added coverage 0,99 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 73.490

Median (2025) € 78.663

Against a payroll cost of € 75.470 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 56

Median (2025) € 49

54.234 hours worked, 1.316 per FTE. Against that sits € 57 of payroll cost per hour worked, leaving € -2 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -0,6 months. Equity in the latest year: € -153.053.

Group entity - see note

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1,82 mln. Liquidity ratio 0,88: current assets cover short-term debt not in full. Solvency -1,7%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 111 days of supplier credit, sector median 85. The accounts were filed 189 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 6 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+66,8% FTE in the latest year)
Comfortable cash position: 214 days of payroll
Turnover below the median (28,6%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 803.909	€ 2.138-99,7%	€ 1,62 mln+75.697,6%	€ 1,08 mln-33,1%	€ 3,03 mln+179,1%
EBITDA	€ -272.725	€ 352.642	€ 20.488	€ -48.660	€ -45.025
EBITDA margin	-33,9%	-	1,3%	-4,5%	-1,5%
Staff
FTE	25,7	21,6-16%	22,0+1,9%	24,7+12,3%	41,2+66,8%
Gross margin per FTE	€ 31.281	€ 99	€ 73.664	€ 43.918	€ 73.490
Payroll cost per FTE	€ 68.644	€ 69.391	€ 76.777	€ 81.338	€ 75.470
Balance sheet
Equity	€ -479.289	€ -2,27 mln	€ 396.232	€ 221.385	€ -153.053
Cash	€ 1,50 mln	€ 913.281	€ 1,88 mln	€ 1,34 mln	€ 1,82 mln
Liquidity ratio	0,76	0,80	0,91	0,87	0,88

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

Group entity. This agency is a subsidiary of an (international) group. Thin equity at network subsidiaries is often group policy (management fees, dividends to the parent) rather than a distress signal. The buffer dimension is therefore not assessed.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 08/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Sector focus

Retail & e-commerceTelecomFood & beverageReal estate & construction

Publicly known clients

NespressoProximusCarrefourLeonidasWestland ShoppingCity 2

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 75.470

+17% versus the median

Team composition

41,2 FTE

73% women
27% men

€ 75.470

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

28,6%

Median for this type of agency (2025): 34,5%

Inflow 2025

41,3%

17,0 FTE in, 11,8 FTE out

Net team change

+5,2 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.