Factsheet & Review

Alice Events

Event agency · Brussels

The content of this factsheet is in Dutch.

Alice Events is een eventbureau uit Vorst, actief sinds 1997.

Awards

1× BEA Awards

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 200 gross margin, growth - against a sector median of -8,9%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Alice EventsSector median

EBITDA margin -, sector median 36,2%. Value-added coverage - (median 1,50).

No margin data

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: - (median 9,8 mo). Equity in the latest year: € 605.749.

No buffer data

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 83.960. Liquidity ratio 25,99: current assets cover short-term debt in full. Solvency 96,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 44.341 days of supplier credit, sector median 87. The accounts were filed 240 days after closing; the legal deadline is seven months.

Filed late

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 28 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Board change · 30 Jul 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Two consecutive loss-making years · 31 Dec 2025 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 25,99)
Equity was earned, not injected (reserves 35,1× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ -52.361	€ 92.400	€ 117.148+26,8%	€ -51.300-143,8%	€ 200
EBITDA	€ -53.229	€ 91.106	€ 115.607	€ -72.621	€ -15.386
EBITDA margin	-	98,6%	98,7%	-	-
Staff
Balance sheet
Equity	€ 526.341	€ 604.760	€ 690.092	€ 619.841	€ 605.749
Cash	€ 444.220	€ 463.335	€ 650.894	€ 488.942	€ 83.960
Liquidity ratio	14,88	48,97	24,68	22,48	25,99

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 28/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Frequently asked questions about Alice Events

When was Alice Events founded?: In 1997.
Where is Alice Events located?: In Vorst, Belgium.

All factsheets

Website: www.studio-alice.be →
Legal form: BV
Address: Oude Vijversstraat 55, 1190 Vorst
Company number: BE0459.709.130

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Your annual budget with this agency

Based on a gross margin of € 200 (financial year 2025).

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Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-15.