Air
Air is an independent boutique creative agency in Brussels with its own production studio. Since 1993, it creates campaigns and long-term creative platforms for brands in Belgium and abroad.
The content of this factsheet is in Dutch.
Air is an independent boutique creative agency based in Brussels, Belgium, active since 1993, with its own integrated production studio. A core team of 17, extended by a regular network of freelance specialists, covers strategy, campaigns, branding, and content and production. Air is management-owned, part of no network, and B Corp certified (B Impact Score 93.5).
It has built long-term creative platforms and crafted engaging campaigns for brands including Bancontact, Chouffe, Stokke, Partenamut and visit.brussels.
- Founded: 1993
- Team: a core team of 17, extended by a regular network of freelance specialists
- Services: strategy, campaigns, branding, and content and production
- Independence: management-owned, part of no network
- B Corp certified, B Impact Score 93.5 (certified in 2022, recertified in 2025)
- References: Bancontact / Payconiq by Bancontact, Chouffe, Stokke / BABYZEN, Partenamut, visit.brussels, CBC, Pierre Marcolini, Jules
- Cause-led work: Amnesty International, Cap 48, KickCancer
Address: Chaussée de La Hulpe 185, 1170 Watermael-Boitsfort, Brussels.
1× Creative Belgium Awards
1× IAB MIXX AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Board change · 16 Sep 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Board change · 31 Aug 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Late filing · 10 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- Profitable in every one of the last 3 years
- Healthy working capital (current ratio 2,94)
- Comfortable cash position: 141 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 438.176 | € 1,17 mln+166,1% | € 871.787-25,2% |
| EBITDA | € 36.890 | € 387.639 | € 78.333 |
| EBITDA margin | 8,4% | 33,2% | 9% |
| Staff | |||
| FTE | 6,1 | 11,0+80,3% | 10,4-5,5% |
| Gross margin per FTE | € 71.832 | € 105.996 | € 83.826 |
| Payroll cost per FTE | € 65.664 | € 69.670 | € 75.721 |
| Balance sheet | |||
| Equity | € 127.209 | € 350.666 | € 388.082 |
| Cash | € 197.928 | € 715.892 | € 303.588 |
| Liquidity ratio | 2,85 | 2,21 | 2,94 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 10/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Payconiq by Bancontact, Bruxelles Environnement, VisitBrussels, BABYZEN, equal.brussels, Jules, AWSR, Qualcomm, Rise, Partenamut, AG Insurance, Amnesty International, Cap 48, Brasserie Chouffe, Stokke
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 77% women
- 23% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Air
- When was Air founded?
- In 2022.
- Where is Air located?
- In Watermaal-Bosvoorde, Belgium.
- What is Air specialised in?
- Brand strategy & positioning, Brand identity & design, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution, Print & AV production.
- How big is Air?
- Around 10 full-time equivalents (financial year 2025).
- Which sectors does Air work for?
- Retail & e-commerce, Telecom & media, Food & beverage.
- Who are the clients of Air?
- Among others Payconiq by Bancontact, Bruxelles Environnement, VisitBrussels, BABYZEN, equal.brussels, Jules, AWSR, Qualcomm, Rise, Partenamut, AG Insurance, Amnesty International, Cap 48, Brasserie Chouffe, Stokke.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-27.