AdSomeNoise
AdSomeNoise is a new breed of advertising agency. We want to build the agency of the future. That is not an arrogant claim. It’s our ambitious target.
The content of this factsheet is in Dutch.
Vanuit Leuven werkt AdSomeNoise sinds 2012 als full-service bureau. Het team telt ongeveer 21 medewerkers (VTE). Het bureau is toegespitst op creatie & reclame en paid media (sea/social/display). Sectorieel richt het bureau zich vooral op financiele diensten, telecom, cultuur/non-profit en retail/fmcg. Uit de publiek bekende klantenlijst: ING, Telenet, BASE en museumPASSmusees.
12× IAB MIXX Awards
1× Agency of the YearHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- + 1 older signals within 24m
What this agency does well
- Healthy working capital (current ratio 1,29)
- Equity was earned, not injected (reserves 89,9× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,03 mln | € 1,11 mln+8,2% | € 1,34 mln+20,9% | € 1,69 mln+26% | € 1,46 mln-13,7% |
| EBITDA | € 141.713 | € -54.494 | € 77.336 | € 214.058 | € 75.800 |
| EBITDA margin | 13,8% | -4,9% | 5,8% | 12,7% | 5,2% |
| Staff | |||||
| FTE | 18,2 | 24,4+34,1% | 22,2-9% | 23,1+4,1% | 21,4-7,4% |
| Gross margin per FTE | € 56.371 | € 45.500 | € 60.465 | € 73.245 | € 68.201 |
| Payroll cost per FTE | € 48.401 | € 47.516 | € 56.841 | € 63.651 | € 64.589 |
| Balance sheet | |||||
| Equity | € 710.336 | € 587.873 | € 345.998 | € 452.335 | € 454.668 |
| Cash | € 599.358 | € 312.163 | € 165.010 | € 631.304 | € 47.366 |
| Liquidity ratio | 1,96 | 1,38 | 1,15 | 1,25 | 1,29 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 24 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 58% women
- 42% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 13 award(s)
- Agency of the Year GoldMost Entrepreneurial Agency · source ↗
- IAB MIXX Awards SilverVR/AR/New Tech · “Telenet” · source ↗
- IAB MIXX Awards GoldSEO · “Samsung” · source ↗
- IAB MIXX Awards BronzeBest Use of AI · “Samsung” · source ↗
- IAB MIXX Awards BronzeDirect Response/Lead Generation · “Telenet” · source ↗
- IAB MIXX Awards Special AwardBest Use of Marketing Technology · “Exterioo” · source ↗
- IAB MIXX Awards SilverBest Use of MarTech Tool · “Carglass” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about AdSomeNoise
- When was AdSomeNoise founded?
- In 2012.
- Where is AdSomeNoise located?
- In Leuven, Belgium.
- What is AdSomeNoise specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Product & service design, AI-assisted creative production.
- How big is AdSomeNoise?
- Around 21 full-time equivalents (financial year 2025).
- Which sectors does AdSomeNoise work for?
- Finance & insurance, Public sector & non-profit, Retail & e-commerce, Telecom & media.
- Who are the clients of AdSomeNoise?
- Among others ING, Telenet, BASE, museumPASSmusees.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-25.