Adsanddata
The content of this factsheet is in Dutch.
Adsanddata is al ruim tien jaar actief als performance- & mediabureau uit Vilvoorde. De bezetting ligt rond 126 VTE. De focus ligt op paid media (sea/social/display), content & copy, data & analytics en crm & marketing automation. De klanten komen vooral uit adverteerders breed (fmcg/retail, automotive en energie); focus vlaamse markt. Adsanddata is een groepsentiteit binnen een grotere structuur.
2× IAB MIXX Awards
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Board change · 18 Sep 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Board change · 4 Jun 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Board change · 27 Mar 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- + 7 older signals within 24m
What this agency does well
- Stable team (no meaningful FTE loss)
- Comfortable cash position: 248 days of payroll
- Turnover below the median (7,4%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € -7,92 mln | € -10,57 mln | € -9,30 mln | € -8,75 mln | € -9,13 mln |
| EBITDA | € 1,39 mln | € 1,15 mln | € 734.584 | € 578.644 | € 338.503 |
| Staff | |||||
| FTE | 125,3 | 153,9+22,8% | 142,2-7,6% | 127,0-10,7% | 125,6-1,1% |
| Gross margin per FTE | € -63.180 | € -68.659 | € -65.430 | € -68.904 | € -72.677 |
| Payroll cost per FTE | € 102.890 | € 111.586 | € 116.469 | € 109.710 | € 109.346 |
| Balance sheet | |||||
| Equity | € 1,79 mln | € 2,18 mln | € 1,71 mln | € 1,43 mln | € 1,14 mln |
| Cash | € 12,96 mln | € 10,72 mln | € 10,89 mln | € 14,19 mln | € 9,35 mln |
| Liquidity ratio | 1,04 | 1,06 | 1,05 | 1,07 | 1,05 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 12/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 8 services
Sector focus
Publicly known clients
OVAM, ENGIE, BMW Belux, Colruyt, Provincie Limburg, Aveve, Telenet, Maasmechelen Village, VLAM, Sunweb Group, A.S.Adventure, e5, GAMMA, Grimbergen, Albert Heijn
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 67% women
- 34% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 3 award(s)
- IAB MIXX Awards GoldDigital Audio · “Albert Heijn” · source ↗
- IAB MIXX Awards BronzeData/Dashboarding · “Cristal” · source ↗
- Effie Awards Belgium Silver“La Journée des Nez Rouges — Medialaan” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Adsanddata
- When was Adsanddata founded?
- In 2009.
- Where is Adsanddata located?
- In Vilvoorde, Belgium.
- What is Adsanddata specialised in?
- Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation.
- How big is Adsanddata?
- Around 126 full-time equivalents (financial year 2025).
- Which sectors does Adsanddata work for?
- Automotive & mobility, Energy & environment, Retail & e-commerce, Food & beverage.
- Who are the clients of Adsanddata?
- Among others OVAM, ENGIE, BMW Belux, Colruyt, Provincie Limburg, Aveve, Telenet, Maasmechelen Village, VLAM, Sunweb Group, A.S.Adventure, e5, GAMMA, Grimbergen, Albert Heijn.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.