Ad Random
The content of this factsheet is in Dutch.
Sinds 2013 is Ad Random actief als ux- & designstudio uit Oudenaarde. Het aanbod is gericht op branding & identiteit en events. De ervaring zit vooral in hospitality en retail.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 30 Jan 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- EBITDA margin above the sector median (93,9%)
- Healthy working capital (current ratio 4,41)
- Equity was earned, not injected (reserves 4,9× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 60.287 | € -16.934-128,1% | € 8.020 | € 39.593+393,7% |
| EBITDA | € 56.719 | € -20.220 | € 5.419 | € 37.167 |
| EBITDA margin | 94,1% | - | 67,6% | 93,9% |
| Staff | ||||
| Balance sheet | ||||
| Equity | € 134.694 | € 75.455 | € 51.016 | € 71.547 |
| Cash | € 86.234 | € 30.670 | € 14.310 | € 19.783 |
| Liquidity ratio | 3,88 | 3,29 | 1,71 | 4,41 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 23/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
JBC, Accent, Torfs, Lunch Garden, Terre Bleue, Light Gallery, CKS, Game Mania, Dreamland, Vinoscoop, Brewmine TAP, POP'D, Lucien, Planet B, Treffer
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Ad Random
- When was Ad Random founded?
- In 2013.
- Where is Ad Random located?
- In Oudenaarde, Belgium.
- What is Ad Random specialised in?
- Brand strategy & positioning, Brand identity & design, Events & experiences.
- Which sectors does Ad Random work for?
- Hospitality & tourism, Retail & e-commerce.
- Who are the clients of Ad Random?
- Among others JBC, Accent, Torfs, Lunch Garden, Terre Bleue, Light Gallery, CKS, Game Mania, Dreamland, Vinoscoop, Brewmine TAP, POP'D, Lucien, Planet B, Treffer.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.