What is A Fond specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Paid social.

Around 0 full-time equivalents (financial year 2025).

Review: A Fond: Food & Drinks agency

Q: Who are the clients of A Fond?

Among others Crumbel, Omer Vander Ghinste, Ginstberg, REO, Breydel, Vandenbulcke.

A Fond is een brandingbureau uit Kortrijk, actief sinds 2023. Het bureau combineert strategie, branding & identiteit, paid media (sea/social/display) en content & copy.

Expertise
Food & Drinks bedrijven helpen groeien door meer structuur, meer verkoop, rotatie en naamsbekendheid. Door middel van een strategisch marketingplan op basis van de 4 klassieke P's en de implementatie hiervan doen we voedingsbedrijven groeien. Hands-on, realistisch en efficiënt met een focus op wat ze echt nodig hebben om te groeien. Doordat marketing en sales steeds hand in hand gaan schiet je nooit met losse flodders.
Klanten
Food & Drinks bedrijven, voornamelijk B2B2C, in het middensegment qua grootte.Minstens 2 fulltime mensen met sales bezig. Hebben al enige vorm van distributie, maar botsen op een glazen plafond (kan zowel op sales als marketingvlak) om verder te groeien.
Als klanten jouw cultuur in kernwoorden moeten beschrijven, welke woorden gebruiken ze dan?
hands-on, realistisch, transparant, efficiënt
Team
1 zaakvoerder: allround marketing&sales strateeg
1 project marketeer: getting things done marketeer

Referentieklanten: Crumbel, Omer Vander Ghinste, Ginstberg, REO, Breydel, Vandenbulcke
Partner: Catchafish voor packaging design, Conversal voor websites, Clementine voor videografie, Hot Topic voor fotografie
Inspiratie: Pavlov
Ondernemingsnummer: BE1001.423.743
Gemiddelde klantgrootte: 100k

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20242025

Latest year: € 117.695 gross margin, growth +45,7% against a sector median of +2,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20242025

A FondSector median

EBITDA margin 98,5%, sector median 28%. Value-added coverage 105,32 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 1,18 mln

Median (2024) € 78.994

Against a payroll cost of € 11.116 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 2.504

Median (2024) € 47

47 hours worked, 470 per FTE. Against that sits € 24 of payroll cost per hour worked, leaving € 2.481 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1.487,6 months (median 8,3 mo). Equity in the latest year: € 137.801.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 81.864. Liquidity ratio 4,18: current assets cover short-term debt in full. Solvency 71,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 18 days of supplier credit, sector median 74. The accounts were filed 180 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (98,5%)
Strong buffer: 1.487,6 months of payroll in equity
Value-added per euro of payroll above the sector median (105,32)
Healthy working capital (current ratio 4,18)
Equity was earned, not injected (reserves 54,1× the capital contributed)
Comfortable cash position: 26881 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2024 to 2025Result, staff and balance sheet

	2024	2025
Result
Gross margin	€ 80.779	€ 117.695+45,7%
EBITDA	€ 80.370	€ 115.960
EBITDA margin	99,5%	98,5%
Staff
FTE	-	0,1
Gross margin per FTE	-	€ 1,18 mln
Payroll cost per FTE	-	€ 11.116
Balance sheet
Equity	€ 60.478	€ 137.801
Cash	€ 28.245	€ 81.864
Liquidity ratio	1,88	4,18

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 27/12/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Food & beverageRetail & e-commerce

Publicly known clients

Jam Jam confituur, REO Coöperatie, Crumbel, Martha, Petit Melo, OMER. Traditional Blond

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

ND

Nicolas Degryse

Oprichter

MB

Manon Bayart

Food & Drinks Project Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 11.116

-81% versus the median

Team composition

0,1 FTE

€ 11.116

Median Brandingbureau (2024) € 57.393All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 33,9%

Inflow 2025

1.000,0%

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.