What is 21 agency specialised in?

AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Performance creative & DCO, Content strategy & editorial.

How big is 21 agency?

Around 9 full-time equivalents (financial year 2025).

Which sectors does 21 agency work for?

Hospitality & tourism, Food & beverage.

Who are the clients of 21 agency?

Among others Scarlet, Twix, Senseo, HelloFresh, Caudalie.

Review: 21 agency

Vanuit Ranst werkt 21 agency sinds 2021 als eventbureau. De bezetting ligt rond 9 VTE. Het aanbod is gericht op events en creatie & reclame. Het zwaartepunt ligt bij opdrachtgevers uit nightlife en hospitality, fmcg en drank (brand activation, sampling en festivals). Tot de publiek bekende klanten behoren Scarlet, Twix, Senseo en HelloFresh.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 841.873 gross margin, growth +40,9% against a sector median of +12,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

21 agencySector median

EBITDA margin 33,5%, sector median 48,1%. Value-added coverage 1,51 (median 1,65).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 95.667

Median (2024) € 94.044

Against a payroll cost of € 62.190 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 53

Median (2024) € 54

15.892 hours worked, 1.806 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 19 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 10,3 months (median 12,1 mo). Equity in the latest year: € 471.408.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 116.862. Liquidity ratio 1,12: current assets cover short-term debt in full. Solvency 17,9%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 545 days of supplier credit, sector median 98. The accounts were filed 189 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 13 Nov 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Profitable in every one of the last 4 years
Strong buffer: 10,3 months of payroll in equity
Comfortable cash position: 78 days of payroll
Turnover below the median (28,4%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 9.641	€ 12.198+26,5%	€ 597.708+4.799,9%	€ 841.873+40,9%
EBITDA	€ 9.079	€ 12.089	€ 373.304	€ 281.666
EBITDA margin	94,2%	99,1%	62,5%	33,5%
Staff
FTE	-	-	9,4	8,8-6,4%
Gross margin per FTE	-	-	€ 63.586	€ 95.667
Payroll cost per FTE	-	-	€ 23.860	€ 62.190
Balance sheet
Equity	€ 104.904	€ 111.210	€ 371.208	€ 471.408
Cash	€ 12.455	€ 7.975	€ 51.484	€ 116.862
Liquidity ratio	1,39	1,23	0,79	1,12

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 07/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 26 services

Strategy & Insights

AI & innovation strategy Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Performance creative & DCO

Content & Production

Content strategy & editorial

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

Food & beverageFMCGTelecom

Publicly known clients

ScarletTwixSenseoHelloFreshCaudalie

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 12 people mapped

This team is built around client service: 5 of 12 are account & project. Within that core, Projectleiding, Planning and Coördinatie stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

FC

Flor Cosemans

Logistics Coordinator

JB

Jan Beckers

CFO – Managing Partner

KJ

Kirsten Joris

Accounting & Administration

RB

Reinout Brusche

Production Coordinator

SH

Stijn Heshof

CEO – Managing Partner

BC

Bryan Celis

Project Manager

CM

Charlotte Miseur

Communication Designer

LC

Laetitia Coninckx

Project Manager

MM

Maret Meurs

Senior Project Manager

MU

Morgane Uyttendaele

Project Manager

OV

Orphee Vanneste

People Manager

SD

Sophie Diddens

People Coördinator

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 62.190

+10% versus the median

Team composition

8,8 FTE

67% women
33% men

€ 62.190

Median Eventbureau (2024) € 56.817All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

28,4%

Median for this type of agency (2024): 39,6%

Inflow 2025

39,8%

3,5 FTE in, 2,5 FTE out

Net team change

+1,0 FTE

20242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.