The Future Funnel: email marketing automation agency
The Future Funnel is gespecialiseerd in het ontwikkelen en uitvoeren van datagedreven e-mailmarketing- en marketing automation strategieën.
The content of this factsheet is in Dutch.
The Future Funnel bestaat sinds 2023 en profileert zich als data-, crm- & martechbureau uit Ronse. Het aanbod bestrijkt data & analytics, crm & marketing automation, paid media (sea/social/display) en content & copy. Namen die publiek aan dit bureau gelinkt worden: Torfs, Nespresso, Gamma en Lecot.
Per-head and per-hour figures say too little here: too few people are on the payroll. This factsheet therefore shows growth, profitability and balance sheet.
Senior experten met een pragmatische aanpak
The Future Funnel is gespecialiseerd in het ontwikkelen en uitvoeren van datagedreven e-mailmarketing- en marketing automation strategieën.
Meer dan een e-mailnieuwsbrief, maar waardevolle en relevante communicatie door het gebruik van actionable data, automatisatie en goede marketingpsychologische principes.
Ze zetten de juiste flows, campagnes en lead generation acties op, op het juiste moment in de customer journey. Ook creëren ze de juiste content (copy + design) en rapporteren & analyseren ze de data om van daaruit continu te optimaliseren.
Ze doen dit liefst voor grotere B2C klanten in e-commerce, retail en consumer brands.
Op dit moment zijn ze met 3 VTE’s:
- 3 strategische consultants
Wat ze niet doen: traffic generation & performance marketing
Referentieklanten: Gamma, Torfs, Trademart, Pegase, Nespresso
Gepercipieerde concurrenten: The Reference, Springbok
Voorbeelden: (Raak), 100procent, Magnet Monster, Speero
Ondernemingsnummer: 1001.099.485
Gemiddelde klantgrootte: 30k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signalsWhat this agency does well
- EBITDA margin above the sector median (72,8%)
- No warning signals in the last 24 months
- Healthy working capital (current ratio 1,37)
- Equity was earned, not injected (reserves 2,2× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
2 financial years, 2024 to 2025Result, staff and balance sheet
| 2024 | 2025 | |
|---|---|---|
| Result | ||
| Gross margin | € 13.268 | € 6.881-48,1% |
| EBITDA | € 11.835 | € 5.010 |
| EBITDA margin | 89,2% | 72,8% |
| Staff | ||
| Balance sheet | ||
| Equity | € 15.248 | € 18.976 |
| Cash | € 38.834 | € 21.929 |
| Liquidity ratio | 1,26 | 1,37 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 10/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
E-commerce & retail en B2B met focus op customer lifetime value
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 3 people mapped
A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.