Pilli
The content of this factsheet is in Dutch.
Pilli is een full-service bureau met thuisbasis in Gent. De opgegeven expertise is paid media (sea/social/display) en webdevelopment. Het zwaartepunt ligt bij opdrachtgevers uit kmo's en bedrijven (b2b) en algemeen.
Per-head and per-hour figures say too little here: too few people are on the payroll. This factsheet therefore shows growth, profitability and balance sheet.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Late filing · 9 Mar 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this; rarely alarming in itself.
- Low value-added coverage · 31 Dec 2024 · NBBEvery euro of payroll generates less than 95 cents of added value. The team is not fully earning itself back.
- Negative equity · 31 Dec 2024 · NBBDebts exceed assets. A serious signal: the agency is running on other people's credit.
- Critical buffer · 31 Dec 2024 · NBBEquity covers less than one month of payroll. Very little reserve to absorb a setback.
- Loss-making year · 31 Dec 2024 · NBBA financial year closed at a loss. On its own that need not be alarming (investments, a lost client); watch for repetition.
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
1 financial years, 2024 to 2024Result, staff and balance sheet
| 2024 | |
|---|---|
| Result | |
| Gross margin | € -12.071 |
| EBITDA | € -14.015 |
| Staff | |
| FTE | 0,3 |
| Gross margin per FTE | € -40.236 |
| Payroll cost per FTE | € 2.733 |
| Balance sheet | |
| Equity | € -11.356 |
| Cash | € 7 |
| Liquidity ratio | 0,13 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2024, filed on 09/03/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 0% women
- 100% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.