Review: idweaver

Vanuit Waterloo werkt idweaver als digitaal bureau (web & platform). Er werken ongeveer 19 mensen, uitgedrukt in voltijdse equivalenten. De dienstverlening draait om webdevelopment en ux/ui design. Sectoren waar het bureau vaak werkt: financiële diensten/verzekeringen, retail, industrie en non-profit. Namen die publiek aan dit bureau gelinkt worden: Amex, Ageas, Auchan Retail en Knauf.

ContinuitySolid1,1 months of wages without income · median 2,8

littlea lot

Team stabilityHigh churn52,0% a year, roughly 1 in 2 · median 28,0%

stablea lot

SenioritySenior profile€ 72.243 per FTE, € 6.020 a month · median € 59.418

juniorsenior

Price levelMarket rate€ 52 per hour worked · median € 45

keentop

Awards & Partnerships

1× Feweb Excellence Awards

HubSpot Partner

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420242025

Latest year: € 1,33 mln gross margin, growth -40,6% against a sector median of +1,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20222023202420242025

idweaverSector median

EBITDA margin 2,8%, sector median 17,6%. Value-added coverage 1,03 (median 1,16). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 70.949

Median (2024) € 74.559

Against a payroll cost of € 72.243 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 52

Median (2024) € 45

25.753 hours worked, 1.377 per FTE. Against that sits € 52 of payroll cost per hour worked, leaving € -1 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 21,4 months (median 4,9 mo). Equity in the latest year: € 2,41 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 118.345. Liquidity ratio 3,92: current assets cover short-term debt in full. Solvency 47%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 293 days of supplier credit, sector median 48. The accounts were filed 183 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

No signals in the last 24 months.

What this agency does well

Strong buffer: 21,4 months of payroll in equity
No warning signals in the last 24 months
Healthy working capital (current ratio 3,92)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2024	2025
Result
Gross margin	€ 3,01 mln	€ 3,14 mln+4,5%	€ 3,20 mln+2%	€ 2,23 mln-30,3%	€ 1,33 mln-40,6%
EBITDA	€ 1,35 mln	€ 1,53 mln	€ 1,90 mln	€ 1,32 mln	€ 37.103
EBITDA margin	44,7%	48,7%	59,3%	59,3%	2,8%
Staff
FTE	30,0	28,9-3,7%	25,0-13,5%	24,1	18,7-22,4%
Gross margin per FTE	€ 100.200	€ 108.651	€ 128.070	€ 92.608	€ 70.949
Payroll cost per FTE	€ 53.200	€ 54.325	€ 63.594	€ 51.443	€ 72.243
Balance sheet
Equity	€ 420.000	€ 967.000	€ 1,91 mln	€ 2,51 mln	€ 2,41 mln
Cash	-	-	€ 221.701	€ 513.394	€ 118.345
Liquidity ratio	-	-	1,46	4,73	3,92

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 2 services

Digital Experience & Tech

Website development Website strategy & UX

Sector focus

financiële diensten/verzekeringenretailindustrienon-profitautomotive

Publicly known clients

AmexAgeasAuchan RetailKnaufIBABNP Paribas FortisUnicefArevaNissan BruxellesPronti

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 72.243

+22% versus the median

Team composition

18,7 VTE

53% women
47% men

€ 72.243

Median Digitaal bureau (web & platform) (2024) € 59.418All agencies (2024) € 59.129

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

94,1%

Median for this type of agency (2024): 28,0%

Inflow 2025

37,4%

7,0 FTE in, 17,6 FTE out

Net team change

-10,6 VTE

20222023202420242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

Official partnerships 1 badge(s)

HubSpot: Partner1 of 27 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.

Award-winning work 1 award(s)

2018

Feweb Excellence Awards BronzeNon-Profit · “Glo-be.be” · source ↗

As published by the organising award shows, collected by IKAg.