Club Gewoon
The content of this factsheet is in Dutch.
Club Gewoon is een contentbureau met thuisbasis in Hoboken. Ze werken rond content & copy, social media en video & productie. Sectorieel richt het bureau zich vooral op merken en ondernemers (nationaal en internationaal).
Per-head and per-hour figures say too little here: too few people are on the payroll. This factsheet therefore shows growth, profitability and balance sheet.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Negative equity · 31 Dec 2024 · NBBDebts exceed assets. A serious signal: the agency is running on other people's credit.
What this agency does well
- EBITDA margin above the sector median (80,2%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 45.000 | € 31.640-29,7% | € 14.081-55,5% | € 9.982-29,1% |
| EBITDA | € -39.000 | € 24.176 | € 12.387 | € 8.001 |
| EBITDA margin | -86,7% | 76,4% | 88% | 80,2% |
| Staff | ||||
| FTE | 2,8 | 0,2-92,9% | 0,1-50% | - |
| Gross margin per FTE | € 16.071 | € 158.201 | € 140.805 | - |
| Payroll cost per FTE | € 30.000 | € 33.873 | € 9.683 | - |
| Balance sheet | ||||
| Equity | € -38.000 | € -14.971 | € -5.824 | € -3.849 |
| Cash | - | € 18.285 | € 2.898 | € 9.609 |
| Liquidity ratio | - | 0,53 | 0,58 | 0,75 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2024, filed on 01/07/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
merken en ondernemers (nationaal en internationaal)
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 4 people mapped
A broad team with no clear centre of gravity — strategy, development and account & project carry roughly equal weight. A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2024 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.