# Pubmarket

Not an ad agency - a growth agency. We power up your business.

**Samenvatting.** Pubmarket is een agency. Gevestigd in Hasselt. Opgericht in 2003. Het team telt ongeveer 35 VTE. Expertises: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights. Actief voor klanten in Energie & milieu, Retail & e-commerce, Voeding & drank. Referentieklanten zijn onder meer JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank.

## Kerngegevens

| Veld | Waarde |
|---|---|
| Opgericht | 2003 |
| Locatie | Lindekensveldstraat 7, 3510 Hasselt |
| Website | https://www.pubmarket.be |
| LinkedIn | https://www.linkedin.com/company/pubmarket/ |
| Instagram | https://www.instagram.com/pubmarket_agency/ |
| Ondernemingsnummer | BE0480.045.971 |
| NACE-hoofdactiviteit | 73110 - Activiteiten van reclamebureaus |
| Expertises | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Packaging design, Product & service design, Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Performance creative & DCO, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production, Video production, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Community management, Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, Martech implementation (CDP, consent, tracking), Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website strategy & UX, CRM & lifecycle strategy, Customer data & analytics, Direct marketing & lead management, Email marketing, Loyalty programs, Marketing automation, SMS, push & WhatsApp, Brand governance, Dashboards & reporting, Data engineering (integration, warehouse, DMP), Data science & analytics (incl. predictive modelling), Marketing operations, Tracking & tag management, Corporate communication, PR strategy & media relations, Sustainability & CSR communication, Thought leadership & public affairs, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Trade & retail activation (POS, in-store), Trade fairs & exhibitions |
| Sectoren | Energie & milieu, Retail & e-commerce, Voeding & drank |
| Team (VTE) | 34,8 |

## Wat doet Pubmarket?

**Powering Up Business.**

Pubmarket has been growing companies since 2003. Not by making advertising for its own sake, but by asking first where the real growth is, and then building everything needed to reach it.

The world is in full transformation. Traditional ways of doing business are under pressure, competition arrives from directions nobody mapped, AI is changing what a company can do from one year to the next, and people work and live differently than they did five years ago. Staying relevant is no longer something you review once a year. It is the work itself.

We hold ourselves to that too. Pubmarket keeps reshaping its own business around that question, and we go far in it. Our services exist to move a company towards growth, not to fill a briefing. What we ask of a client, we have asked of ourselves first.

Four questions, in a fixed order. Are we still relevant? Can the organisation handle the growth? Does the market choose us? Does it pay off?

The answers turn into work, and that work stays with us: positioning and strategy, brand and identity, campaign concepts and creative production, paid media, and the dashboards that tell you whether any of it moved the number. Think, feel, do. Strategy that holds, creative work that moves people, campaigns steered by data.

A team of around 40, with offices in Hasselt and Amsterdam, working for international brands and for Belgian family companies in more than twenty countries. Consultants leave you with a plan, agencies leave you with a campaign. We do both, and we keep measuring the value we create at every step.

The usual starting point is a Growth Scan: four weeks, a fixed price, and three priorities you can act on straight away.

One house rule: bring your problem, not your brief

## Waar is Pubmarket gevestigd?

Pubmarket is gevestigd in Lindekensveldstraat 7, 3510 Hasselt, Belgie.

## Welke expertises heeft Pubmarket?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Data & martech strategy
- Marketing strategy
- Measurement & attribution strategy
- Research & consumer insights
- Brand identity & design
- Design systems & brand guidelines
- Packaging design
- Product & service design
- Storytelling & narrative
- AI-assisted creative production
- Campaign concepts & big ideas
- Campaign execution
- Creative adaptation & versioning
- Performance creative & DCO
- Content strategy & editorial
- Copywriting & long-form content
- Photography
- Print & AV production
- Video production
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Community management
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- UGC sourcing & rights
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- Martech implementation (CDP, consent, tracking)
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website strategy & UX
- CRM & lifecycle strategy
- Customer data & analytics
- Direct marketing & lead management
- Email marketing
- Loyalty programs
- Marketing automation
- SMS, push & WhatsApp
- Brand governance
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- Data science & analytics (incl. predictive modelling)
- Marketing operations
- Tracking & tag management
- Corporate communication
- PR strategy & media relations
- Sustainability & CSR communication
- Thought leadership & public affairs
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Trade & retail activation (POS, in-store)
- Trade fairs & exhibitions

## Voor welke sectoren werkt Pubmarket?

- Energie & milieu
- Retail & e-commerce
- Voeding & drank

## Met welke klanten werkt Pubmarket?

- JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank

## Financiele kerncijfers

Bron: NBB-jaarrekeningen. "/" betekent niet neergelegd (verkort schema); VTE = gemiddeld aantal voltijdse equivalenten.

| Jaar | Omzet | Brutomarge | EBITDA | VTE |
|---|---|---|---|---|
| 2023 | / | € 3.103.074 | € 271.797 | 34,8 |
| 2024 | / | € 3.083.532 | € 210.057 | 34,8 |
| 2025 | / | € 2.982.156 | € 218.282 | 34,8 |

## Veelgestelde vragen

**Wanneer werd Pubmarket opgericht?** In 2003.

**Waar zit Pubmarket?** In Hasselt, Belgie.

**Waarin is Pubmarket gespecialiseerd?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.

**Hoe groot is Pubmarket?** Ongeveer 35 voltijdse equivalenten (boekjaar 2025).

**Voor welke sectoren werkt Pubmarket?** Energie & milieu, Retail & e-commerce, Voeding & drank.

**Wie zijn de klanten van Pubmarket?** Onder meer JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank.

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Factsheet uitgegeven door IKAg. Cijfers uit de jaarrekening t/m boekjaar 2025. Bedrijfsgegevens gecontroleerd bij de KBO op 2026-09-12. Canonieke pagina: https://www.ikag.be/factsheets/pubmarket