# Mutant

Mutant builds contemporary campaigns and brands for ambitious advertisers, from Nike and Zalando to VRT and Keytrade Bank. Independent, 40+ Mutants, offices in Antwerp and Amsterdam.

**Samenvatting.** Mutant is een agency. Gevestigd in Antwerpen. Opgericht in 2019. Het team telt ongeveer 24 VTE. Expertises: Brand strategy & positioning, Marketing strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution.

## Kerngegevens

| Veld | Waarde |
|---|---|
| Opgericht | 2019 |
| Locatie | Gijzelaarsstraat 29, 2000 Antwerpen |
| Website | https://www.mutant.be |
| Instagram | https://www.instagram.com/mutant.agency/ |
| Ondernemingsnummer | BE0723.517.060 |
| NACE-hoofdactiviteit | 70200 - Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies |
| Expertises | Brand strategy & positioning, Marketing strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Brand activation (incl. guerrilla), Events & experiences, Trade & retail activation (POS, in-store) |
| Team (VTE) | 24,4 |

## Wat doet Mutant?

**What we do**

Mutant is a full-service creative agency: we take a brand from insight to idea to finished work, without handing it over to three other parties along the way.

- Research & cultural trend analysis
- Brand strategy, positioning & architecture
- Brand identity & design
- Campaign concepts & integrated creative
- Digital, social & content
- Experience and retail design (phygital)
- PR & brand reputation
- Production
**
**

**How we work**

- **Culture first.** Every strategy starts from a human paradox or a cultural tension, backed by our own research. It is the reason our work gets talked about instead of skipped.
- **Design is not the last step.** We run one of the strongest in-agency design teams in the Benelux, involved from day one. Because poor craft is where most campaigns lose their impact.
- **Senior people on the work.** The people you meet in the pitch are the people on your business. Flat team, short lines, decisions made in the room.
- **Independent.** No network mandates, no holding-company overhead. We choose partners per project and put the budget on screen.
- **AI where it earns its place.** We use it to take the routine out of the process, not to replace the thinking.
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**

**Who we work for**

- **International:** Nike (across football, running, hybrid fitness and kids), Netflix, Zalando
- **Belgium & Benelux:** Keytrade Bank, VRT, Knack, De Standaard, Club Brugge, Carrefour and a broad portfolio of category leaders
- **Public & purpose-driven organisations** that need to reach and move a wide, diverse audience: Stad Hasselt, Knokke-Heist, Musea Brugge, 11.11.11, BOIC, ...
**
**

**The team**

Founded in 2019 by Odin Saillé (Chief Creative) and Maarten De Cuyper (Chief Business). The leadership team includes Chief Clients, Chief Strategy and Chief Design — each of them hands-on. 40+ people in Antwerp (HQ) and Amsterdam, working in eight languages, with a balanced M/F team at every level of the organisation.

**Beyond the work**

We publish The Mutant Eye, our own trends and insights series, and run our Antwerp space as a gallery for emerging talent at the intersection of digital and physical.

## Waar is Mutant gevestigd?

Mutant is gevestigd in Gijzelaarsstraat 29, 2000 Antwerpen, Belgie.

## Welke expertises heeft Mutant?

- Brand strategy & positioning
- Marketing strategy
- Research & consumer insights
- Brand identity & design
- Design systems & brand guidelines
- Storytelling & narrative
- Campaign concepts & big ideas
- Campaign execution
- Creative adaptation & versioning
- Brand activation (incl. guerrilla)
- Events & experiences
- Trade & retail activation (POS, in-store)

## Financiele kerncijfers

Bron: NBB-jaarrekeningen. "/" betekent niet neergelegd (verkort schema); VTE = gemiddeld aantal voltijdse equivalenten.

| Jaar | Omzet | Brutomarge | EBITDA | VTE |
|---|---|---|---|---|
| 2023 | / | € 1.399.796 | € 211.242 | 17,8 |
| 2024 | / | € 2.035.223 | € 491.698 | 22,8 |
| 2025 | / | € 1.615.816 | € -83.509 | 24,4 |

## Welke awards won Mutant?

5x IAB MIXX Awards - 3x Effie Awards Belgium - 3x Creative Belgium Awards - 2x Agency of the Year - Best of Activation

- Agency of the Year 2025, Bronze (Agency of the Year)
- Effie Awards Belgium 2025, Bronze - De Warmste Week — VRT
- Effie Awards Belgium 2025, Silver - Durf Twijfelen — Knack
- Agency of the Year 2024, Bronze (Agency of the Year)
- Best of Activation 2022, Gold (Best of Activation - Digital Communications) - Last Metal Standing / Studio Brussel
- Effie Awards Belgium 2022, Silver - Now is the time to stare — Paralympic Team Belgium
- IAB MIXX Awards 2022, Gold (Digital Craft) - Knack-Le Vif
- Creative Belgium Awards 2021, Gold (Gold) - 1 Gold award
- IAB MIXX Awards 2021, Silver (Best Corona Campaign) - StuBru
- Creative Belgium Awards 2020, Gold (Radio & Audio) - Ramadamadingdong / Studio Brussel
- Creative Belgium Awards 2020, Gold (PR) - Ramadamadingdong / Studio Brussel
- IAB MIXX Awards 2020, Silver (Best Corona Campaign) - Eén
- IAB MIXX Awards 2020, Silver (Best Influencer Campaign) - Unicef
- IAB MIXX Awards 2020, Gold (Best Charity Campaign) - Unicef

## Veelgestelde vragen

**Wanneer werd Mutant opgericht?** In 2019.

**Waar zit Mutant?** In Antwerpen, Belgie.

**Waarin is Mutant gespecialiseerd?** Brand strategy & positioning, Marketing strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Storytelling & narrative.

**Hoe groot is Mutant?** Ongeveer 24 voltijdse equivalenten (boekjaar 2025).

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Factsheet uitgegeven door IKAg. Cijfers uit de jaarrekening t/m boekjaar 2025. Bedrijfsgegevens gecontroleerd bij de KBO op 2026-09-12. Canonieke pagina: https://www.ikag.be/factsheets/mutant