# Follo

**Samenvatting.** Follo is een agency. Gevestigd in Gent. Opgericht in 2022. Het team telt ongeveer 3 VTE. Expertises: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights. Referentieklanten zijn onder meer HG, Decathlon, CROP, Dutch Vans.

## Kerngegevens

| Veld | Waarde |
|---|---|
| Opgericht | 2022 |
| Locatie | Nieuwewandeling 62, 9000 Gent |
| Website | https://folloagency.com/nl-be |
| LinkedIn | https://www.linkedin.com/company/folloagency |
| Instagram | https://www.instagram.com/folloagency |
| Ondernemingsnummer | BE0795.537.184 |
| NACE-hoofdactiviteit | 73110 - Activiteiten van reclamebureaus |
| Expertises | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Connected TV & streaming, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Social strategy & platform mix, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking), SEO & GEO, Dashboards & reporting, Data engineering (integration, warehouse, DMP), Data science & analytics (incl. predictive modelling), Marketing operations, Tracking & tag management, Recruitment campaigns |
| Team (VTE) | 3,3 |

## Wat doet Follo?

Sinds 2022 is Follo actief als performance- & mediabureau uit Gent. Het team telt ongeveer 3 medewerkers (VTE). De focus ligt op paid media (sea/social/display), seo, data & analytics en crm & marketing automation. Tot de publiek bekende klanten behoren HG, Decathlon, CROP en Dutch Vans. Follo is een groepsentiteit binnen een grotere structuur.

## Waar is Follo gevestigd?

Follo is gevestigd in Nieuwewandeling 62, 9000 Gent, Belgie.

## Welke expertises heeft Follo?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Data & martech strategy
- Marketing strategy
- Measurement & attribution strategy
- Research & consumer insights
- AI-assisted creative production
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Connected TV & streaming
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Social strategy & platform mix
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- Martech implementation (CDP, consent, tracking)
- SEO & GEO
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- Data science & analytics (incl. predictive modelling)
- Marketing operations
- Tracking & tag management
- Recruitment campaigns

## Met welke klanten werkt Follo?

- HG, Decathlon, CROP, Dutch Vans

## Financiele kerncijfers

Bron: NBB-jaarrekeningen. "/" betekent niet neergelegd (verkort schema); VTE = gemiddeld aantal voltijdse equivalenten.

| Jaar | Omzet | Brutomarge | EBITDA | VTE |
|---|---|---|---|---|
| 2023 | / | € 7.545 | € -98.507 | 1,8 |
| 2024 | / | € 232.502 | € 56.170 | 3,0 |
| 2025 | / | € 244.922 | € 6.250 | 3,3 |

## Welke awards won Follo?

European Search Awards: 9 awards, 2x Gold (Most Innovative SEO, Best Use of Data) + 7x Silver - Global Search Awards: 3x Gold (Automotive, Low Budget, Most Innovative SEO) + 1x Silver (AI in Search) - European Search Awards: 6x Gold + 3x Silver (Decathlon, HG, Dutch Vans, Lucardi, Collistar, CROP) - Global Search Awards: 4x Gold, beste bureau van Nederland (Decathlon, HG, CROP) - Feweb Excellence Awards - Dutch Search Awards: Best Agency + 4 awards

- European Search Awards: 9 awards, 2x Gold (Most Innovative SEO, Best Use of Data) + 7x Silver 2026
- Global Search Awards: 3x Gold (Automotive, Low Budget, Most Innovative SEO) + 1x Silver (AI in Search) 2026
- European Search Awards: 6x Gold + 3x Silver (Decathlon, HG, Dutch Vans, Lucardi, Collistar, CROP) 2025
- Global Search Awards: 4x Gold, beste bureau van Nederland (Decathlon, HG, CROP) 2025
- Feweb Excellence Awards 2024, Winner (Maximised Impact Champ)
- Dutch Search Awards: Best Agency + 4 awards 2023

## Veelgestelde vragen

**Wanneer werd Follo opgericht?** In 2022.

**Waar zit Follo?** In Gent, Belgie.

**Waarin is Follo gespecialiseerd?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.

**Hoe groot is Follo?** Ongeveer 3 voltijdse equivalenten (boekjaar 2025).

**Wie zijn de klanten van Follo?** Onder meer HG, Decathlon, CROP, Dutch Vans.

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Factsheet uitgegeven door IKAg. Cijfers uit de jaarrekening t/m boekjaar 2025. Bedrijfsgegevens gecontroleerd bij de KBO op 2026-10-13. Canonieke pagina: https://www.ikag.be/factsheets/follo