# BOA

We evolve and grow together with our clients and build solid foundations that lead to long time partnerships. BOA believes in a full-service approach of projects .

**Samenvatting.** BOA is een agency. Gevestigd in Menen. Opgericht in 2007. Het team telt ongeveer 38 VTE. Expertises: Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design, Packaging design, Storytelling & narrative. Actief voor klanten in Retail & e-commerce, Voeding & drank. Referentieklanten zijn onder meer Devagro, C-ALL, Atelier Depoorter, Cortijo Levante, La Lorraine Bakery Group, Sint-Baafskathedraal, Care2Cover.

## Kerngegevens

| Veld | Waarde |
|---|---|
| Opgericht | 2007 |
| Locatie | Spoorwegstraat 7, 8930 Menen |
| Website | https://www.boa.be |
| LinkedIn | https://www.linkedin.com/company/boa-patrickhanssens/?originalSubdomain=nl |
| Instagram | https://www.instagram.com/boa.be/ |
| Ondernemingsnummer | BE0890.993.401 |
| NACE-hoofdactiviteit | 73110 - Activiteiten van reclamebureaus |
| Expertises | Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design, Packaging design, Storytelling & narrative, Campaign concepts & big ideas, Animation, 3D & motion, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography, Social-native content, Translations & localisation, Video production, Media strategy & planning, Paid social, Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), SEO & GEO, Website development, Website management & maintenance, Website strategy & UX, Dashboards & reporting, Tracking & tag management, Corporate communication, Employer brand strategy, Internal communication, Recruitment campaigns, Events & experiences |
| Sectoren | Retail & e-commerce, Voeding & drank |
| Team (VTE) | 38,4 |

## Wat doet BOA?

BOA is a full-service agency that helps brands communicate better, faster, smarter and more consistently, from strategy through to production. From our creative studio in Lauwe, we've built a solid reputation in **business and brand strategy, branding, photography, video, design** and **digital implementations**. Every project starts from a sharp strategic foundation, which we translate into creative work and content that truly matters. In recent years we've also invested heavily in our **own AI-driven production model**, allowing us to deliver high-quality visual content up to 50% cheaper and up to five times faster, without compromising on quality or creativity. **From SMEs to international businesses**, BOA guides brands from strategy and creation through to production at scale, with one dedicated team and a single point of contact.

Our team of **40 FTEs **is organised into six divisions: BOA Strategy, BOA Branding & Graphic Design, BOA Digital, BOA Digital Marketing, BOA Video & Photography, and our own BOA AI Studio. Personal, engaged client contact is central to how we work: our team listens closely to each client's needs and wishes, proactively adds value and stays closely involved once a project is up and running, reacting rapidly whenever needed. Our true strength, though, lies in our people. The diversity of talent, services and disciplines gives us an approach like no other.

BOA is a diverse, dynamic group of professionals who think and act as one.

## What sets us apart
**Our true strength, lies in our people.** The diversity of talent, services and disciplines gives us an approach like no other. BOA is a diverse, dynamic group of professionals who think and act as one. Also **t****he close cooperation of our 6 divisions sets us apart**. The personal, engaged contact with our clients and our divers team of multi-talented professionals .

## Our expertise
At BOA, every project starts with **thinking commercially alongside the client and a clear business and brand strategy, **not a standalone concept or a production request. Only once that strategic and commercial foundation is in place does creativity come into play. This ensures that every campaign, every design and every piece of content contributes to a consistent, well-considered brand positioning, rather than one-off, disconnected outputs.

## Network & partnerships
BOA combines a **dedicated in-house team** with a **trusted network of freelance specialists,** allowing us to flex up quickly for large-scale, international or highly specialised productions without ever losing creative or strategic control. This network is complemented by our own technology backbone: **BOA AI Studio.** Built and maintained entirely in-house rather than outsourced to third-party platforms. The result is a partnership model that goes beyond a traditional client-agency relationship: one dedicated team, backed by the right people, technology and expertise for every project, whatever its scale.

No, we're **not a part of an (inter)national network or group.**

BOA is a Google Ads and META partner. 

## Waar is BOA gevestigd?

BOA is gevestigd in Spoorwegstraat 7, 8930 Menen, Belgie.

## Welke expertises heeft BOA?

- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Marketing strategy
- Research & consumer insights
- Brand identity & design
- Packaging design
- Storytelling & narrative
- Campaign concepts & big ideas
- Animation, 3D & motion
- Audio & podcasts
- Content strategy & editorial
- Copywriting & long-form content
- Photography
- Social-native content
- Translations & localisation
- Video production
- Media strategy & planning
- Paid social
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- UGC sourcing & rights
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- SEO & GEO
- Website development
- Website management & maintenance
- Website strategy & UX
- Dashboards & reporting
- Tracking & tag management
- Corporate communication
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Events & experiences

## Voor welke sectoren werkt BOA?

- Retail & e-commerce
- Voeding & drank

## Met welke klanten werkt BOA?

- Devagro, C-ALL, Atelier Depoorter, Cortijo Levante, La Lorraine Bakery Group, Sint-Baafskathedraal, Care2Cover

## Financiele kerncijfers

Bron: NBB-jaarrekeningen. "/" betekent niet neergelegd (verkort schema); VTE = gemiddeld aantal voltijdse equivalenten.

| Jaar | Omzet | Brutomarge | EBITDA | VTE |
|---|---|---|---|---|
| 2023 | / | € 3.932.843 | € 666.496 | 47,9 |
| 2024 | / | € 4.249.505 | € 1.120.612 | 43,9 |
| 2025 | / | € 4.011.389 | € 1.107.105 | 38,4 |

## Veelgestelde vragen

**Wanneer werd BOA opgericht?** In 2007.

**Waar zit BOA?** In Menen, Belgie.

**Waarin is BOA gespecialiseerd?** Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design.

**Hoe groot is BOA?** Ongeveer 38 voltijdse equivalenten (boekjaar 2025).

**Voor welke sectoren werkt BOA?** Retail & e-commerce, Voeding & drank.

**Wie zijn de klanten van BOA?** Onder meer Devagro, C-ALL, Atelier Depoorter, Cortijo Levante, La Lorraine Bakery Group, Sint-Baafskathedraal, Care2Cover.

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Factsheet uitgegeven door IKAg. Cijfers uit de jaarrekening t/m boekjaar 2025. Bedrijfsgegevens gecontroleerd bij de KBO op 2026-09-12. Canonieke pagina: https://www.ikag.be/factsheets/boa