# WhyFive

**Summary.** WhyFive is an agency. Based in Antwerpen. Founded in 2007. The team is around 8 FTE. Expertise: Marketing strategy, Dashboards & reporting, Data science & analytics (incl. predictive modelling). Works for clients in Retail & e-commerce, Voeding & drank. Reference clients include Delhaize, Telenet, BASE, NMBS, ING, Brouwerij Haacht.

## Key facts

| Field | Value |
|---|---|
| Founded | 2007 |
| Location | Posthofbrug 6 box 138, 2600 Antwerpen |
| Website | https://www.whyfive.com |
| LinkedIn | https://www.linkedin.com/company/why5research/ |
| Company number | BE0893.412.362 |
| NACE main activity | 73200 - Markt- en opinieonderzoek |
| Expertise | Marketing strategy, Dashboards & reporting, Data science & analytics (incl. predictive modelling) |
| Sectors | Retail & e-commerce, Voeding & drank |
| Team (FTE) | 8,0 |

## What does WhyFive do?

WhyFive is een strategiebureau uit Berchem, actief sinds 2007. Er werken ongeveer 8 mensen, uitgedrukt in voltijdse equivalenten. Het bureau is toegespitst op data & analytics en strategie. Sectoren waar het bureau vaak werkt: breed b2c/merken en fmcg. Uit de publiek bekende klantenlijst: Delhaize, Telenet, BASE en NMBS.

## Where is WhyFive based?

WhyFive is based in Posthofbrug 6 box 138, 2600 Antwerpen, Belgium.

## What expertise does WhyFive have?

- Marketing strategy
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)

## Which sectors does WhyFive work for?

- Retail & e-commerce
- Voeding & drank

## Which clients does WhyFive work with?

- Delhaize, Telenet, BASE, NMBS, ING, Brouwerij Haacht

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 450.954 | € 39 | 7,3 |
| 2024 | / | € 531.865 | € 36.280 | 7,3 |
| 2025 | / | € 666.793 | € 85.488 | 8,0 |

## Frequently asked questions

**When was WhyFive founded?** In 2007.

**Where is WhyFive located?** In Antwerpen, Belgium.

**What is WhyFive specialised in?** Marketing strategy, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

**How big is WhyFive?** Around 8 full-time equivalents (financial year 2025).

**Which sectors does WhyFive work for?** Retail & e-commerce, Voeding & drank.

**Who are the clients of WhyFive?** Among others Delhaize, Telenet, BASE, NMBS, ING, Brouwerij Haacht.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/whyfive