# Well Played

**Summary.** Well Played is an agency. Based in Gent. Founded in 2012. The team is around 5 FTE. Expertise: Content strategy & editorial, Copywriting & long-form content, Video production. Works for clients in Overheid & non-profit, Zorg & farma. Reference clients include Pozyx, Luxilon, UZ Gent, Stad Gent, Planet Group, Pathw.ai, VAB, Paardensport Vlaanderen, Vlaamse Sportfederatie, De Lijn, Fost Plus, Fagron, Delaware, Eurocontrol, evChargeking.

## Key facts

| Field | Value |
|---|---|
| Founded | 2012 |
| Location | Ottergemsesteenweg-Zuid 808 B bus 47, 9000 Gent |
| Website | https://www.wellplayed.video |
| Company number | BE0500.804.862 |
| NACE main activity | 59113 - Productie van video en film, muv bioscoop- en televisiefilms |
| Expertise | Content strategy & editorial, Copywriting & long-form content, Video production |
| Sectors | Overheid & non-profit, Zorg & farma |
| Team (FTE) | 5,4 |

## What does Well Played do?

Well Played is een productiehuis uit Gent, actief sinds 2012. Op de loonlijst staan ongeveer 5 voltijdse equivalenten. Het bureau is toegespitst op video & productie en content & copy. Sectoren waar het bureau vaak werkt: healthcare/zorginstellingen, overheid/publieke sector en bedrijven.

## Where is Well Played based?

Well Played is based in Ottergemsesteenweg-Zuid 808 B bus 47, 9000 Gent, Belgium.

## What expertise does Well Played have?

- Content strategy & editorial
- Copywriting & long-form content
- Video production

## Which sectors does Well Played work for?

- Overheid & non-profit
- Zorg & farma

## Which clients does Well Played work with?

- Pozyx, Luxilon, UZ Gent, Stad Gent, Planet Group, Pathw.ai, VAB, Paardensport Vlaanderen, Vlaamse Sportfederatie, De Lijn, Fost Plus, Fagron, Delaware, Eurocontrol, evChargeking

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 154.258 | € -199.643 | 6,7 |
| 2024 | / | € 361.981 | € -42.203 | 6,4 |
| 2025 | / | € 396.315 | € 59.542 | 5,4 |

## Frequently asked questions

**When was Well Played founded?** In 2012.

**Where is Well Played located?** In Gent, Belgium.

**What is Well Played specialised in?** Content strategy & editorial, Copywriting & long-form content, Video production.

**How big is Well Played?** Around 5 full-time equivalents (financial year 2025).

**Which sectors does Well Played work for?** Overheid & non-profit, Zorg & farma.

**Who are the clients of Well Played?** Among others Pozyx, Luxilon, UZ Gent, Stad Gent, Planet Group, Pathw.ai, VAB, Paardensport Vlaanderen, Vlaamse Sportfederatie, De Lijn, Fost Plus, Fagron, Delaware, Eurocontrol, evChargeking.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/well-played