# VML

**Summary.** VML is an agency. Based in Antwerpen. Founded in 2001. The team is around 90 FTE. Expertise: Campaign concepts & big ideas, Campaign execution, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling). Works for clients in Automotive & mobiliteit, Overheid & non-profit, Retail & e-commerce, Voeding & drank, Zorg & farma. Reference clients include Avon, Lab Grown Leather Ltd, Pizza Hut, F**k Cancer, Tra Mongkut Fertilizer, 1001 Optometry, TuPharma 365, Nestlé, KitKat, Vaseline, Mondelēz International, The Coca-Cola Company.

## Key facts

| Field | Value |
|---|---|
| Founded | 2001 |
| Location | Generaal Lemanstraat 47/2, 2018 Antwerpen |
| Website | https://www.vml.com |
| LinkedIn | https://www.linkedin.com/company/vml/ |
| Instagram | https://www.instagram.com/vml_global/ |
| Company number | BE0474.139.661 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Campaign concepts & big ideas, Campaign execution, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling) |
| Sectors | Automotive & mobiliteit, Overheid & non-profit, Retail & e-commerce, Voeding & drank, Zorg & farma |
| Team (FTE) | 89,5 |

## What does VML do?

VML, opgericht in 2001, is een creatief bureau uit Antwerpen. Het team telt ongeveer 98 medewerkers (VTE). Het aanbod bestrijkt creatie & reclame, data & analytics en crm & marketing automation. Sectorieel richt het bureau zich vooral op non-profit, fmcg, automotive en retail/commerce. Het bureau hoort bij WPP.

## Where is VML based?

VML is based in Generaal Lemanstraat 47/2, 2018 Antwerpen, Belgium.

## What expertise does VML have?

- Campaign concepts & big ideas
- Campaign execution
- CRM & lifecycle strategy
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)

## Which sectors does VML work for?

- Automotive & mobiliteit
- Overheid & non-profit
- Retail & e-commerce
- Voeding & drank
- Zorg & farma

## Which clients does VML work with?

- Avon, Lab Grown Leather Ltd, Pizza Hut, F**k Cancer, Tra Mongkut Fertilizer, 1001 Optometry, TuPharma 365, Nestlé, KitKat, Vaseline, Mondelēz International, The Coca-Cola Company

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 21.469.341 | € 3.990.698 | € -3.655.824 | 121,6 |
| 2024 | € 22.418.695 | € 6.796.130 | € 12.919 | 98,0 |
| 2025 | € 21.021.796 | € 6.784.646 | € -465.231 | 89,5 |

## Which awards has VML won?

25x IAB MIXX Awards - 9x Effie Awards Belgium - 6x Creative Belgium Awards - 2x Cannes Lions - Epica - Eurobest

- Cannes Lions 2024, Silver (Health & Wellness Lion) - Call Glenn / Child Focus
- Effie Awards Belgium 2024, Bronze - App My bpost — bpost
- Effie Awards Belgium 2024, Silver - Appelez Glenn — Child Focus
- Epica 2024, Grand Prix (Responsibility) - Call Glenn / Child Focus
- Eurobest 2024, Winner (Belgian Agency of the Year)
- Effie Awards Belgium 2023, Bronze - Waiting is a thing of the past — bpost
- IAB MIXX Awards 2023, Silver (Multi-Platform Experience) - Child Focus
- IAB MIXX Awards 2023, Silver (Best Non-Commercial Campaign) - Child Focus
- IAB MIXX Awards 2023, Silver (Digital Craft) - Child Focus
- IAB MIXX Awards 2023, Bronze (Digital Craft) - Iran Democracy Council
- Effie Awards Belgium 2022, Silver - Première pils belge — Cristal
- Effie Awards Belgium 2022, Bronze - Bepaal mee de toekomst — Universiteit Antwerpen
- IAB MIXX Awards 2022, Bronze (Best Media Engagement) - Child Focus
- IAB MIXX Awards 2022, Bronze (Digital Craft) - Child Focus
- IAB MIXX Awards 2022, Silver (Best Non-Commercial Campaign) - Child Focus
- Effie Awards Belgium 2021, Bronze - Don't waste a good crisis — Randstad
- IAB MIXX Awards 2021, Silver (Best Charity Campaign) - Child Focus
- IAB MIXX Awards 2021, Bronze (Best Audio Campaign) - Carrefour
- IAB MIXX Awards 2021, Bronze (Best Commercial) - Antwerp University
- Creative Belgium Awards 2020, Gold (Brand Experience & Activation) - TelenetGO / Telenet

## Frequently asked questions

**When was VML founded?** In 2001.

**Where is VML located?** In Antwerpen, Belgium.

**What is VML specialised in?** Campaign concepts & big ideas, Campaign execution, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

**How big is VML?** Around 90 full-time equivalents (financial year 2025).

**Which sectors does VML work for?** Automotive & mobiliteit, Overheid & non-profit, Retail & e-commerce, Voeding & drank, Zorg & farma.

**Who are the clients of VML?** Among others Avon, Lab Grown Leather Ltd, Pizza Hut, F**k Cancer, Tra Mongkut Fertilizer, 1001 Optometry, TuPharma 365, Nestlé, KitKat, Vaseline, Mondelēz International, The Coca-Cola Company.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/vml