# Viavictor

Viavictor is een ‘klassiek reclamebureau’: ze verzorgen merkstrategie, campagnestrategie en uitrol van campagnes voor overheden en bedrijven.

**Summary.** Viavictor is a merkstrategie en campagne bureau. Based in Antwerpen. Founded in 2006. The team is around 5 FTE. Expertise: Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial. Reference clients include De Zoo, VLAM, provincie Antwerpen.

## Key facts

| Field | Value |
|---|---|
| Type | merkstrategie en campagne bureau |
| Founded | 2006 |
| Location | Oudeleeuwenrui 7-11 bus 16, 2000 Antwerpen |
| Website | https://viavictor.com/ |
| LinkedIn | https://www.linkedin.com/company/viavictor/ |
| Instagram | https://www.instagram.com/viavictor/ |
| Founder(s) | Matthias Debruyn, Wout Neys |
| Company number | BE0880.394.071 |
| NACE main activity | 58290 - Uitgeven van overige software |
| Expertise | Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Activatie, Advertising, Campagne, Creative, Reclamebureau, Merkstrategie |
| Team (FTE) | 5,0 |
| Average client size | 150k |

## What does Viavictor do?

Klassiek reclamebureau
Viavictor is een ‘klassiek reclamebureau’: ze verzorgen merkstrategie, campagnestrategie en uitrol van campagnes voor overheden en bedrijven.
Met een senior team helpen ze organisaties bij het in de markt zetten van hun merk.
Dat doen ze op dit moment met 7 VTE’s:

- 1 creatief directeur
- 1 strategisch directeur
- een creatief team van AD + copy
- 1 designer
- 2 project managers
Wat ze niet doen: performance marketing, webdevelopment, branding.

## Where is Viavictor based?

Viavictor is based in Oudeleeuwenrui 7-11 bus 16, 2000 Antwerpen, Belgium.

## What expertise does Viavictor have?

- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Activatie
- Advertising
- Campagne
- Creative
- Reclamebureau
- Merkstrategie

## Which clients does Viavictor work with?

- De Zoo
- VLAM
- provincie Antwerpen

## Who are the competitors of Viavictor?

Bridgeneers, LDV, Bonka Circus, Choco, Lucy

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 376.783 | € -157.384 | 8,2 |
| 2024 | / | € 657.240 | € 171.293 | 7,0 |
| 2025 | / | € 109.898 | € -263.255 | 5,0 |

## Frequently asked questions

**When was Viavictor founded?** In 2006.

**Where is Viavictor located?** In Antwerpen, Belgium.

**What is Viavictor specialised in?** Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution.

**How big is Viavictor?** Around 5 full-time equivalents (financial year 2025).

**Who are the clients of Viavictor?** Among others De Zoo, VLAM, provincie Antwerpen.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/viavictor-merkstrategie-en-campagne-bureau