# Universem

**Summary.** Universem is an agency. Based in Gembloux. Founded in 2007. The team is around 12 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO. Reference clients include MeDirect, Interparking, Interflex (Allegion), Vet X.

## Key facts

| Field | Value |
|---|---|
| Founded | 2007 |
| Location | Rue Camille Hubert 13, 5032 Gembloux |
| Website | https://www.universem.com |
| LinkedIn | https://www.linkedin.com/company/universem/ |
| Instagram | https://www.instagram.com/universem_com/ |
| Company number | BE0891.053.282 |
| NACE main activity | 62200 - Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Team (FTE) | 12,1 |

## What does Universem do?

Sinds 2007 is Universem actief als performance- & mediabureau uit Bossière. Het team telt ongeveer 16 medewerkers (VTE). Het bureau combineert seo, paid media (sea/social/display), data & analytics en crm & marketing automation. Sectorieel richt het bureau zich vooral op retail, e-commerce, finance/banking en fmcg. Tot de publiek bekende klanten behoren MeDirect, Interparking, Interflex (Allegion) en Vet X.

## Where is Universem based?

Universem is based in Rue Camille Hubert 13, 5032 Gembloux, Belgium.

## What expertise does Universem have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which clients does Universem work with?

- MeDirect, Interparking, Interflex (Allegion), Vet X

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 1.447.035 | € -78.891 | 22,2 |
| 2024 | / | € 1.279.187 | € 74.010 | 16,2 |
| 2025 | / | € 1.043.421 | € -60.291 | 12,1 |

## Frequently asked questions

**When was Universem founded?** In 2007.

**Where is Universem located?** In Gembloux, Belgium.

**What is Universem specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas.

**How big is Universem?** Around 12 full-time equivalents (financial year 2025).

**Who are the clients of Universem?** Among others MeDirect, Interparking, Interflex (Allegion), Vet X.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/universem