# The Oval Office

**Summary.** The Oval Office is an agency. Based in Antwerpen. Founded in 2001. The team is around 27 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution. Works for clients in Overheid & non-profit, Retail & e-commerce, Technologie & software. Reference clients include Google, Deloitte, BMW, Henkel, Decathlon, TikTok, YouTube, Mercedes-Benz, Royal Vopak, Canon, Proximus, Nintendo, National Geographic, B&B Hotels, French Ministry of Culture.

## Key facts

| Field | Value |
|---|---|
| Founded | 2001 |
| Location | Mechelsesteenweg 271 b10.1, 2018 Antwerpen |
| Website | https://www.theovaloffice.be |
| LinkedIn | https://www.linkedin.com/company/weareoval-eu |
| Instagram | https://www.instagram.com/weareoval_be |
| Company number | BE0474.137.582 |
| NACE main activity | 73300 - Activiteiten van adviesbureaus op het gebied van public relations en communicatie |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Overheid & non-profit, Retail & e-commerce, Technologie & software |
| Team (FTE) | 26,7 |

## What does The Oval Office do?

The Oval Office is een creatief bureau met thuisbasis in Antwerpen, opgericht in 2001. Het team telt ongeveer 27 medewerkers (VTE). Het bureau combineert creatie & reclame, events en employer branding. Sectoren waar het bureau vaak werkt: corporate/b2b, retail/consumer brands, overheid (citizen experience) en tech.

## Where is The Oval Office based?

The Oval Office is based in Mechelsesteenweg 271 b10.1, 2018 Antwerpen, Belgium.

## What expertise does The Oval Office have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does The Oval Office work for?

- Overheid & non-profit
- Retail & e-commerce
- Technologie & software

## Which clients does The Oval Office work with?

- Google, Deloitte, BMW, Henkel, Decathlon, TikTok, YouTube, Mercedes-Benz, Royal Vopak, Canon, Proximus, Nintendo, National Geographic, B&B Hotels, French Ministry of Culture

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 11.989.007 | € 1.472.740 | € -721.709 | 34,2 |
| 2024 | € 14.519.575 | € 2.233.459 | € 34.308 | 30,4 |
| 2025 | € 10.594.942 | € 1.773.800 | € -310.272 | 26,7 |

## Which awards has The Oval Office won?

2x BEA Awards - IAB MIXX Awards

- IAB MIXX Awards 2024, Bronze (Direct Response) - UHasselt
- BEA Awards 2019, Gold (Institutional Events) - Offshore Wind Energy Experience (Belgian Offshore Platform)
- BEA Awards 2017, Silver (B2B Events) - KMO/PME #TOUS ENSEMBLE #PROXYNIGHT

## Frequently asked questions

**When was The Oval Office founded?** In 2001.

**Where is The Oval Office located?** In Antwerpen, Belgium.

**What is The Oval Office specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

**How big is The Oval Office?** Around 27 full-time equivalents (financial year 2025).

**Which sectors does The Oval Office work for?** Overheid & non-profit, Retail & e-commerce, Technologie & software.

**Who are the clients of The Oval Office?** Among others Google, Deloitte, BMW, Henkel, Decathlon, TikTok, YouTube, Mercedes-Benz, Royal Vopak, Canon, Proximus, Nintendo, National Geographic, B&B Hotels, French Ministry of Culture.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/the-oval-office