# TBWA

**Summary.** TBWA is an agency. Based in Zaventem. Founded in 1974. The team is around 84 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Video production, Media strategy & planning. Works for clients in Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media. Reference clients include Delhaize, McDonald's, ENGIE, Brussels Airlines, Samsung, NMBS, Volkswagen, Barco, BASE, Telenet, Streamz, Play Sports, MINI, KBC, Kom op tegen Kanker.

## Key facts

| Field | Value |
|---|---|
| Founded | 1974 |
| Location | Excelsiorlaan 75/77, 1930 Zaventem |
| Website | https://www.tbwa.be |
| LinkedIn | https://www.linkedin.com/company/tbwabelgium/ |
| Instagram | https://www.instagram.com/tbwabelgium/ |
| Company number | BE0414.235.827 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Video production, Media strategy & planning, Paid social |
| Sectors | Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media |
| Team (FTE) | 83,6 |

## What does TBWA do?

TBWA, opgericht in 1974, is een creatief bureau uit Zaventem. Op de loonlijst staan ongeveer 84 voltijdse equivalenten. Het bureau combineert creatie & reclame, strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit retail & fmcg, automotive, telecom en energie. TBWA is een groepsentiteit binnen Omnicom Group.

## Where is TBWA based?

TBWA is based in Excelsiorlaan 75/77, 1930 Zaventem, Belgium.

## What expertise does TBWA have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Video production
- Media strategy & planning
- Paid social

## Which sectors does TBWA work for?

- Automotive & mobiliteit
- Energie & milieu
- Financieel & verzekeringen
- Retail & e-commerce
- Telecom & media

## Which clients does TBWA work with?

- Delhaize, McDonald's, ENGIE, Brussels Airlines, Samsung, NMBS, Volkswagen, Barco, BASE, Telenet, Streamz, Play Sports, MINI, KBC, Kom op tegen Kanker

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2022 | € 36.685.249 | € 9.347.212 | € 2.209.655 | 106,1 |
| 2023 | € 30.638.746 | € 3.105.791 | € 4.346.137 | 95,4 |
| 2024 | € 32.219.588 | € 5.441.688 | € 3.085.976 | 83,6 |

## Which awards has TBWA won?

26x Effie Awards Belgium - 8x Creative Belgium Awards - 6x IAB MIXX Awards - 2x Agency of the Year - Cannes Lions

- Agency of the Year 2026, Silver (Agency of the Year)
- Agency of the Year 2025, Gold (Best Place to Work)
- Effie Awards Belgium 2025, Bronze - BASE arrive à la maison — Base
- Effie Awards Belgium 2025, Bronze - Check & Smile — Telenet
- Effie Awards Belgium 2025, Silver - Choisissez local avec Belhaize — Delhaize
- Effie Awards Belgium 2025, Silver - Attendre rapporte — ING
- Effie Awards Belgium 2024, Bronze - EuroDreams — Loterie Nationale
- Effie Awards Belgium 2024, Bronze - La voiture de votre vie — Volkswagen
- Effie Awards Belgium 2024, Silver - De la crise à la connexion — Engie
- Effie Awards Belgium 2024, Bronze - Génération Débrouille — Base
- Creative Belgium Awards 2023, Grand Prix (Grand Prix) - McDonald's
- Effie Awards Belgium 2023, Bronze - Cette promo n'est pas pour vous — Telenet
- Effie Awards Belgium 2023, Gold - Little Lions — Delhaize
- Cannes Lions 2022, Silver (Industry Craft Lion) - Seen from a Mini / MINI
- Effie Awards Belgium 2022, Silver - Disrupting connectivity with One — Telenet
- Effie Awards Belgium 2022, Silver - The Taste of Empty Bars — ZUUR
- Effie Awards Belgium 2022, Gold - Delhaize devient BELhaize — Delhaize
- Creative Belgium Awards 2021, Grand Prix (Grand Prix) - The M Effect / McDonald's (Outdoor)
- Effie Awards Belgium 2021, Silver - Stay Home Save Up — ENGIE
- Effie Awards Belgium 2021, Gold - SuperPlus — Delhaize

## Frequently asked questions

**When was TBWA founded?** In 1974.

**Where is TBWA located?** In Zaventem, Belgium.

**What is TBWA specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial.

**How big is TBWA?** Around 84 full-time equivalents (financial year 2024).

**Which sectors does TBWA work for?** Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media.

**Who are the clients of TBWA?** Among others Delhaize, McDonald's, ENGIE, Brussels Airlines, Samsung, NMBS, Volkswagen, Barco, BASE, Telenet, Streamz, Play Sports, MINI, KBC, Kom op tegen Kanker.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2024. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/tbwa