# Springbok

**Summary.** Springbok is an agency. Based in Mechelen. Founded in 2010. The team is around 74 FTE. Expertise: Data & martech strategy, Digital & programmatic buying, Search advertising (SEA), Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking). Works for clients in Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media. Reference clients include Engie, Harman International, Save the Children, Evidensia, Ethias, My Family, Foodbag, Satelligence, Bright Plus, JBL, Univé, AkzoNobel, Daikin, Group S, NN Insurance.

## Key facts

| Field | Value |
|---|---|
| Founded | 2010 |
| Location | Bautersemstraat 68, 2800 Mechelen |
| Website | https://www.springbokagency.com |
| LinkedIn | https://www.linkedin.com/company/springbok-agency/ |
| Instagram | https://www.instagram.com/springbokagency/ |
| Company number | BE0825.381.710 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Data & martech strategy, Digital & programmatic buying, Search advertising (SEA), Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking), Mobile apps & PWAs, Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website development, Website management & maintenance, Website strategy & UX |
| Sectors | Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media |
| Team (FTE) | 73,7 |

## What does Springbok do?

Vanuit Mechelen werkt Springbok sinds 2010 als full-service bureau. Het team telt ongeveer 74 medewerkers (VTE). Ze werken rond paid media (sea/social/display), data & analytics en crm & marketing automation. Sectoren waar het bureau vaak werkt: retail/e-commerce, automotive, energie/utilities en financiele diensten.

## Where is Springbok based?

Springbok is based in Bautersemstraat 68, 2800 Mechelen, Belgium.

## What expertise does Springbok have?

- Data & martech strategy
- Digital & programmatic buying
- Search advertising (SEA)
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- Martech implementation (CDP, consent, tracking)
- Mobile apps & PWAs
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website development
- Website management & maintenance
- Website strategy & UX

## Which sectors does Springbok work for?

- Automotive & mobiliteit
- Energie & milieu
- Financieel & verzekeringen
- Retail & e-commerce
- Telecom & media

## Which clients does Springbok work with?

- Engie, Harman International, Save the Children, Evidensia, Ethias, My Family, Foodbag, Satelligence, Bright Plus, JBL, Univé, AkzoNobel, Daikin, Group S, NN Insurance

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 16.012.525 | € 6.025.958 | € 1.274.491 | 74,2 |
| 2024 | € 17.726.407 | € 7.647.309 | € 341.718 | 95,2 |
| 2025 | € 15.863.845 | € 6.294.553 | € 757.119 | 73,7 |

## Which awards has Springbok won?

4x IAB MIXX Awards - Effie Awards Belgium - Feweb Excellence Awards

- IAB MIXX Awards 2025, Gold (Best UX/UI) - Bright Plus
- Effie Awards Belgium 2023, Bronze - The impact of human connections — Ethias
- IAB MIXX Awards 2023, Gold (Best Commercial Campaign) - Ethias
- IAB MIXX Awards 2023, Bronze (Best Media Engagement) - Ethias
- IAB MIXX Awards 2022, Bronze (UX/UI Journey) - Reynaers
- Feweb Excellence Awards 2016, Winner (Entrepreneurial Excellence Award)

## Frequently asked questions

**When was Springbok founded?** In 2010.

**Where is Springbok located?** In Mechelen, Belgium.

**What is Springbok specialised in?** Data & martech strategy, Digital & programmatic buying, Search advertising (SEA), Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation.

**How big is Springbok?** Around 74 full-time equivalents (financial year 2025).

**Which sectors does Springbok work for?** Automotive & mobiliteit, Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media.

**Who are the clients of Springbok?** Among others Engie, Harman International, Save the Children, Evidensia, Ethias, My Family, Foodbag, Satelligence, Bright Plus, JBL, Univé, AkzoNobel, Daikin, Group S, NN Insurance.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-23. Canonical page: https://www.ikag.be/en/factsheets/springbok