# Spice

**Summary.** Spice is an agency. Based in Leuven. Founded in 2014. The team is around 5 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution. Works for clients in Voeding & drank. Reference clients include BN / Pladis, Deliveroo, VIAS (BOB), Flipz, NIVEA MEN, Martini, Knorr, Unilever, BENT, Breezer, Calvé, Zwan, Sultana, McVitie's.

## Key facts

| Field | Value |
|---|---|
| Founded | 2014 |
| Location | Monseigneur Ladeuzeplein 11, 3000 Leuven |
| Website | https://www.spiceagency.be |
| LinkedIn | https://www.linkedin.com/company/spice-/ |
| Instagram | https://www.instagram.com/spice_agency/ |
| Company number | BE0507.640.887 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution |
| Sectors | Voeding & drank |
| Team (FTE) | 5,1 |

## What does Spice do?

Spice bestaat sinds 2014 en profileert zich als brandingbureau uit Leuven. Met ongeveer 6 VTE is dit een middelgroot bureau. Het bureau combineert strategie, branding & identiteit en creatie & reclame. Sectorieel richt het bureau zich vooral op fmcg/voeding en brand marketing.

## Where is Spice based?

Spice is based in Monseigneur Ladeuzeplein 11, 3000 Leuven, Belgium.

## What expertise does Spice have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution

## Which sectors does Spice work for?

- Voeding & drank

## Which clients does Spice work with?

- BN / Pladis, Deliveroo, VIAS (BOB), Flipz, NIVEA MEN, Martini, Knorr, Unilever, BENT, Breezer, Calvé, Zwan, Sultana, McVitie's

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 408.221 | € 43.260 | 5,5 |
| 2024 | / | € 469.807 | € 152.524 | 5,9 |
| 2025 | / | € 508.986 | € 178.875 | 5,1 |

## Frequently asked questions

**When was Spice founded?** In 2014.

**Where is Spice located?** In Leuven, Belgium.

**What is Spice specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is Spice?** Around 5 full-time equivalents (financial year 2025).

**Which sectors does Spice work for?** Voeding & drank.

**Who are the clients of Spice?** Among others BN / Pladis, Deliveroo, VIAS (BOB), Flipz, NIVEA MEN, Martini, Knorr, Unilever, BENT, Breezer, Calvé, Zwan, Sultana, McVitie's.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/spice