# So Buzzy

So Buzzy combineert social media met online marketing en strategie, influencer marketing en SEA/programmatic.

**Summary.** So Buzzy is a social media agency. Based in Rotselaar. Founded in 2013. The team is around 11 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial. Works for clients in Horeca & toerisme, Overheid & non-profit, Retail & e-commerce. Reference clients include Carrefour, VDAB, Cera, SOS Kinderdorpen, O'Food Europe, Vache Bleue, Dilea.

## Key facts

| Field | Value |
|---|---|
| Type | social media agency |
| Founded | 2013 |
| Location | Stationsstraat 185/0102, 3110 Rotselaar |
| Website | http://www.sobuzzy.be |
| LinkedIn | https://www.linkedin.com/company/so-buzzy/ |
| Instagram | https://www.instagram.com/sobuzzyteam/ |
| Founder(s) | Kel Wouters en Christopher Bruyninckx |
| Company number | BE0502.544.528 |
| NACE main activity | 63920 - Overige dienstverlenende activiteiten op het gebied van informatie |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), SEO & GEO, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Campagne, Influencer marketing, Organic social, Paid advertising, Performance marketing, Online marketing, SEA, Social media, Programmatic |
| Sectors | Horeca & toerisme, Overheid & non-profit, Retail & e-commerce |
| Team (FTE) | 11,4 |

## What does So Buzzy do?

Dé social media referentie
So Buzzy is een social media agency. Ze combineren social media met online marketing en strategie, influencer marketing, ambassador marketing, conversation management en paid advertising (social, SEA & programmatic).
Dat doen ze op dit moment met een team van 15 VTE:

- 1 strateeg
- 2 project managers/account managers
- 4 social media profielen (NL/FR)
- 3 designers
- 3 advertising profielen
- geleid door CEO Kel en CFO Christopher
So Buzzy creëert creatieve concepten en campagnes, met een all-round team dat instaat zowel voor bedenken, produceren en distribueren ervan. Liefst van al doen ze dit voor B2C A-merken.
Wat ze niet doen: websites.
Waarin ze willen groeien: verder uitbouwen van langetermijnrelaties met zowel klanten als medewerkers. Ze hebben de ambitie om te evolueren naar hét referentie agency op vlak van social media.

## Where is So Buzzy based?

So Buzzy is based in Stationsstraat 185/0102, 3110 Rotselaar, Belgium.

## What expertise does So Buzzy have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- SEO & GEO
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Campagne
- Influencer marketing
- Organic social
- Paid advertising
- Performance marketing
- Online marketing
- SEA
- Social media
- Programmatic

## Which sectors does So Buzzy work for?

- Horeca & toerisme
- Overheid & non-profit
- Retail & e-commerce

## Which clients does So Buzzy work with?

- Carrefour
- VDAB
- Cera
- SOS Kinderdorpen
- O'Food Europe
- Vache Bleue
- Dilea

## Who are the competitors of So Buzzy?

Punchline, Forever After, Ogilvy Social Lab, Socialsky, WeLikeYou, Moondust

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 1.157.779 | € 291.021 | 11,0 |
| 2024 | / | € 912.132 | € 241.621 | 12,8 |
| 2025 | / | € 873.735 | € 255.299 | 11,4 |

## Which awards has So Buzzy won?

2x Feweb Excellence Awards - IAB MIXX Awards - WebAward.be

- IAB MIXX Awards 2025, Silver (Non-Profit/CSR) - CERA
- Feweb Excellence Awards 2024, Winner (Campaign Champ)
- Feweb Excellence Awards 2024, Winner (Digital for Good Champ)
- WebAward.be 2024, Winner (Campaign (Digital Champs))

## Frequently asked questions

**When was So Buzzy founded?** In 2013.

**Where is So Buzzy located?** In Rotselaar, Belgium.

**What is So Buzzy specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is So Buzzy?** Around 11 full-time equivalents (financial year 2025).

**Which sectors does So Buzzy work for?** Horeca & toerisme, Overheid & non-profit, Retail & e-commerce.

**Who are the clients of So Buzzy?** Among others Carrefour, VDAB, Cera, SOS Kinderdorpen, O'Food Europe, Vache Bleue, Dilea.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/so-buzzy-social-media-agency