# Second Floor

**Summary.** Second Floor is an agency. Based in Elsene. Founded in 2000. The team is around 9 FTE. Expertise: Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH). Reference clients include Camille, Bionina, Charles Liégeois, Bruxelles Formation, Carlsberg 0.0, Nestlé, Triodos Bank, Krëfel, Propreté.brussels, Form TS - Vorm DC, Fédération Wallonie Bruxelles, Wapa, RMB, Taxis Bleus.

## Key facts

| Field | Value |
|---|---|
| Founded | 2000 |
| Location | 222 Avenue Louise, 1050 Elsene |
| Website | https://www.secondfloor.be |
| Instagram | https://www.instagram.com/secondfloor.be/?hl=fr |
| Company number | BE0470.186.615 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, SEO & GEO, Website development, Website strategy & UX, Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Team (FTE) | 8,7 |

## What does Second Floor do?

Second Floor, opgericht in 2000, is een creatief bureau uit Elsene. De bezetting ligt rond 9 VTE. De dienstverlening draait om creatie & reclame en content & copy. Sectorieel richt het bureau zich vooral op breed/algemeen (b2c en b2b).

## Where is Second Floor based?

Second Floor is based in 222 Avenue Louise, 1050 Elsene, Belgium.

## What expertise does Second Floor have?

- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- SEO & GEO
- Website development
- Website strategy & UX
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which clients does Second Floor work with?

- Camille, Bionina, Charles Liégeois, Bruxelles Formation, Carlsberg 0.0, Nestlé, Triodos Bank, Krëfel, Propreté.brussels, Form TS - Vorm DC, Fédération Wallonie Bruxelles, Wapa, RMB, Taxis Bleus

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 840.017 | € 62.305 | 10,3 |
| 2024 | / | € 827.043 | € 95.442 | 9,8 |
| 2025 | / | € 758.443 | € 74.765 | 8,7 |

## Which awards has Second Floor won?

BEA Awards

- BEA Awards 2017, Bronze (B2C Events) - IKEA Gast

## Frequently asked questions

**When was Second Floor founded?** In 2000.

**Where is Second Floor located?** In Elsene, Belgium.

**What is Second Floor specialised in?** Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Digital & programmatic buying.

**How big is Second Floor?** Around 9 full-time equivalents (financial year 2025).

**Who are the clients of Second Floor?** Among others Camille, Bionina, Charles Liégeois, Bruxelles Formation, Carlsberg 0.0, Nestlé, Triodos Bank, Krëfel, Propreté.brussels, Form TS - Vorm DC, Fédération Wallonie Bruxelles, Wapa, RMB, Taxis Bleus.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/second-floor